Ayodeji Adeniji

Results-driven Sales &

• Business Leader with a strong track record of driving market expansion, strategic growth, and operational excellence across the energy and electrification sector in West Africa. Currently serving as Regional Sales &

• Marketing Manager, leading end-to-end business operations and delivering consistent year-on-year growth, including scaling business performance up to 4× in key segments through strategic channel expansion, market penetration, and data-driven decision-making. Proven expertise in Leadership &

• Business Transformation, Strategic Decision-Making &

• Market Positioning, Revenue Growth &

• Channel Development, and Energy Infrastructure &

• Smart Electrification Solutions. Recognized for building high-performing teams, strengthening OEM-channel partnerships, and executing market-winning strategies that improve both profitability and access to reliable power solutions.

Regional Sales & Marketing Manager – West Africa at Electrification (Smart Power & Smart Building) (Present)

• Provide end-to-end business leadership, owning strategy, execution, and performance across multiple West African markets.
• Drove sustained double-digit annual growth, contributing to up to 4× expansion of business performance through aggressive market penetration and channel optimization.
• Lead strategic decision-making on market entry, pricing, partnerships, and portfolio positioning.
• Built and scaled a high-impact ecosystem of distributors, panel builders, and system integrators, strengthening route-to-market efficiency.
• Championed data-driven market analysis, leading to targeted expansion into high-growth segments.
• Spearheaded partner onboarding and capability development programs, improving partner productivity and revenue contribution.

Sales & Marketing Manager (Nigeria & Ghana)

• Managed key regional accounts and executed go-to-market strategies that significantly increased sales footprint.
• Led channel transformation initiatives, improving partner effectiveness and market coverage.
• Identified and developed new business opportunities, contributing to accelerated revenue growth.
• Provided strategic insights and market intelligence to guide leadership decisions.

Infrastructure Sales Manager

• Directed business operations and market expansion strategy for electrical infrastructure projects.
• Played a pivotal role in driving large-scale power infrastructure investments (IPP, transmission & distribution projects).
• Strengthened partnerships and repositioned the company competitively through strategic engagement with key stakeholders.
• Delivered measurable revenue growth by optimizing route-to-market and partner alignment strategies.

Engineering Business Manager

• Led commercialization of engine control, protection systems, and electrical solutions, aligning technical offerings with market demand.
• Took ownership of strategic sales planning and execution, increasing adoption of OEM solutions.
• Built strong relationships with consultants, contractors, and end-users, enhancing revenue streams.

Power Solutions Manager

• Led solution design and delivery for critical power infrastructure, supporting both pre-sales and post-sales strategy.
• Acted as a decision influencer in solution architecture, ensuring alignment with client needs and long-term value creation.

Installed Base Service Sales Engineer

• Managed complex client portfolios across energy, oil & gas, and utilities sectors.
• Drove service revenue growth through strategic account management and lifecycle optimization.

Electrical Engineer (Wind Power Project – Nigeria)

• Core member of the pioneering 10MW wind energy project in Nigeria.
• Delivered on-site engineering execution and contributed to project success through technical and operational decision-making.

MSc in Energy Economics

B.Eng in Electrical/Electronics Engineering

Mini MBA – Tekedia Institute and ABB Ignite Leadership Program by Harvard Business Publishing