Content Strategist at Corage Media (2023-01 – Present)
- Developed and implemented brand-wide content pillars, ensuring consistent tone, messaging, and positioning across digital platforms.
- Led editorial strategy and visual storytelling initiatives, increasing engagement rates by over 43% within 6 months.
- Conducted audience behaviour analysis using performance metrics to refine content direction and improve retention.
- Designed and executed multi-channel content campaigns, strengthening brand authority and conversion performance.
- Collaborated with designers, marketers, and executives to align content strategy with business objectives.
SEO Content Writer at Law Office of Bryan Fagan (2023-04 – 2025-11)
- Grew monthly organic traffic to 11,000+ visitors, significantly improving digital visibility and lead generation.
- Produced long-form legal articles optimised for high-intent keywords, improving SERP rankings across competitive family law topics.
- Managed and mentored a team of content writers, ensuring editorial consistency, SEO compliance, and on-time delivery.
- Improved internal linking architecture and on-page SEO structure, increasing average time-on-page by 37%.
- Collaborated directly with attorneys to simplify complex legal concepts into accessible, client-focused content that increased consultation inquiries.
Content Writer at A-Z Animals (2022-08 – 2023-12)
- Researched and wrote SEO-driven articles on pet care, wildlife, and animal behaviour, contributing to sustained organic growth.
- Produced engaging, data-backed content tailored to readers' search intent and algorithm requirements.
- Developed YouTube scripts from long-form content, increasing repurposing efficiency by 30%, and converting readers into engaged viewers.
- Contributed to peer content reviews, improving editorial quality and reducing revision cycles.
Feature & Interview Writer at Sky Publishers (2022-08 – 2023-12)
- Produced biographies and feature articles that highlighted diverse professional achievements and delivered engaging, story-driven narratives.
- Led interviews and primary research to develop accurate, high-quality content with strong narrative depth.
- Consistently delivered multiple projects on schedule, maintaining a 100% on-time completion rate.
Health & Wellness Content Writer at WellsparQ by Titanhalo (2022-04 – 2022-08)
- Created targeted health and wellness content aligned with brand voice, contributing to improved audience engagement.
- Simplified complex medical and scientific topics into accessible, reader-friendly content for a non-technical audience.
- Developed campaign copy and promotional materials that supported digital marketing efforts and strengthened audience response.
Brand Content Strategist at KOES Express Food Bank (2021-01 – Present)
Volunteer experience
Content Writer at Duchess Yemi Foundation (2020-04 – Present)
Volunteer experience