Babawale

Social Media Manager and Content Strategist with over six years of experience building digital brands, growing online communities and developing content that drives engagement. Experienced managing multiple brands social media accounts, leading content strategy, producing multimedia content and executing campaigns across entertainment, media and real estate. Proven success growing audiences across Instagram, X, YouTube and TikTok through data informed storytelling and trend given content.

This positions me to develop impactful content strategies and strengthen brands through storytelling. Widely recognized by peers and collaborators for creativity, strategic thinking and collaborative approach, I can be relied upon to help your brand achieve its goals, deliver content that drives engagement, enhances visibility and support the brands objectives

FOUNDER & CONTENT STRATEGIST - THE AFROVISION - LAGOS

(2019-02)

• Founded and scaled an independent media platform covering afrobeats music, news and culture.
• Developed and executed multimedia content strategies reaching thousands of music fans monthly across YouTube, X, Instagram and TikTok
• Collaborated and built relationship with artists, managers, label representatives and PR teams to amplify music campaigns.
• Utilizing SEO methods to increase traffic and capitalizing on trends to increase brand visibility.
• Successfully expanded the brand's YouTube channel, amassing a subscriber base exceeding 3,790, The TikTok followers to surpass 22,000, X followers to over 3,200 and Instagram followers to more than 1,400.

SOCIAL MEDIA MANAGER (FULL-TIME) - LEVITIKAL GROUP - LAGOS

(2024-10 - 2025-06)

• Managed social media strategy across 5 social media accounts, driving consistent growth in engagement and brand visibility.
• Created monthly content calendars aligned with business objectives and marketing campaigns
• Designed graphics, brochures, company profiles and marketing assets to support real estate sales.
• Produced and edited videos and graphics, increasing content reach.
• Strengthened brand consistency by developing templates and corporate documents.
• Collaborated with internal teams to support property launches, campaigns and corporate communications.
• Designed static and digital billboard creatives across premium Loatsad Media and JCDecaux locations in Lagos.

DIGITAL MARKETER & SOCIAL MEDIA MANAGER(REMOTE) - ZINGITAL MEDIA - LAGOS

(2021-04 - 2023-09)

• Managed all areas of digital advertising.
• Create content to attract target audience.
• Utilizing SEO methods to increase traffic and capitalizing on trends to increase brand visibility.
• Developed comprehensive marketing strategies and determined optimal ad placements for effective campaign execution.
• Effectively distributed and pitched music across Digital streaming platforms, securing placements on editorial playlists featured on Apple Music.

TALENT MANAGER (CupidSzn & Lovn) - MAVIN RECORDS - LAGOS

(2025-11 - 2026-03)

• Coordinated artist communications and campaign execution.
• Supported promotional activities for releases and appearances.
• Worked cross functionality with creative and marketing teams.
• Assisted with brand Partnership opportunities.

SOCIAL MEDIA MANAGER & CONTENT CREATOR (REMOTE) - GMG RADIO - KYIV, UKRAINE

(2021-11 - 2022-04)

• Creating Music and entertainment content to attract target audience and managing posts.
• Utilizing SEO methods to increase traffic and capitalizing on trends to increase brand visibility.
• Suggest new ways to promote company offers and to reach audience.

SUB EDITOR (INDUSTRIAL TRAINEE) - LAGOS STATE MINISTRY OF INFORMATION - IKEJA, LAGOS

(2021-08 - 2021-08)

• Proof-read texts and correct spelling, grammar and punctuation errors.
• Verify factual correctness of information such as date and statistics.
• Check texts for style, readability and adherence to editorial policies.
• Arrange page layout of articles.
• Rewrite texts to improve clarity and readability.

SUB EDITOR (INDUSTRIAL TRAINEE) - LAGOS TRAFFIC RADIO (96.1 FM) - IKEJA, LAGOS

(2019-08 - 2019-10)

• Proof-read texts and correct spelling, grammar and punctuation errors.
• Verify factual correctness of information such as date and statistics.
• Check texts for style, readability and adherence to editorial policies.
• Arrange page layout of photos, articles and advertisement.
• Rewrite texts to improve clarity and readability.

BACHELOR OF SCIENCE - MASS COMMUNICATION - CALEB UNIVERSITY IMOTA, LAGOS STATE

SENIOR SECONDARY CERTIFICATE EXAMINATION - PYTHAGORAS COLLEGE

FIRST SCHOOL LEAVING CERTIFICATE - TRIPLE CROSS SCHOOLS