Balogun Tayo

Data-driven Digital Marketing Lead with proven expertise in digital strategy, multi-channel campaign management, brand design, and audience engagement. Combines creative visual story-telling with technical project management to build targeted growth campaigns, optimize marketing funnels, and elevate corporate visibility. Skilled at leveraging analytics to track campaign performance, align content strategy with revenue goals, and direct cross-functional teams to deliver high-impact digital initiatives.

Digital Marketing Lead & Brand Strategy Manager - Stratagem Energy Management Company - Lagos, Nigeria

(2024-07)

• Spearhead end-to-end digital marketing strategies across all digital channels, driving corporate visibility, brand consistency, and customer acquisition.
• Design and execute multi-channel digital campaigns that align social media outreach with commercial sales objectives and revenue goals.
• Monitor key performance metrics (KPIs) and engagement analytics to continuously refine content strategy and maximize return on campaign spend.
• Oversee brand design, digital media production, and marketing communication assets to support sales enablement.

Digital Marketing Project Manager & Technical Analyst - Stratagem Energy Management Company - Lagos, Nigeria

(2025-11)

• Conduct market research and due diligence to translate complex technical product features into engaging, customer-centric digital content and promotional campaigns.
• Direct cross-functional teams (Creative, Sales, Technical) using Agile frameworks to ensure marketing campaigns and digital product rollouts are executed on schedule.
• Track and report digital performance, campaign deliverable timelines, and SLA metrics to executive leadership.

Operations & Workflow Manager - Stratagem Energy Management Company - Lagos, Nigeria

(2023-12 - 2025-11)

• Directed internal operations and vendor partnerships, improving resource allocation and process efficiency across corporate initiatives.

Sales & Growth Associate - Xgo Finance Ltd. - Lagos, Nigeria

(2022-02 - 2022-06)

• Gathered real-time customer feedback during transactions to identify user friction points and optimize lead conversion funnels.
• Executed promotional growth initiatives, converting prospects and building brand loyalty in a fast-paced fintech environment.

Data Quality & Operations Lead - Gods Apple City Hospital - Lagos, Nigeria

(2020-10 - 2022-02)

• Managed data auditing, procedural tracking, and quality control guidelines to maintain accuracy across operational reporting.

Digital Event Marketing Lead - Renewable Energy & Energy Efficiency Association Conference - Lagos, Nigeria

(2025-09 - 2026-08)

• Directed event marketing, social media coverage, promotional campaign assets, and attendee engagement strategies for major national energy conferences.

Communications & Digital Engagement Officer - Association of Energy Engineers (AEE), Nigeria - Lagos, Nigeria

(2024-08)

• Manage member communications, digital outreach channels, and digital media strategies to expand association membership and brand presence.

B.Sc. - Biochemistry - Babcock University (2014 - 2020)