Adebayo Ibiyemi

Hello! I’m Adebayo.

I’m a UX enthusiast, product designer, design thinker and human-loving optimist.

I’m an established experience UI/UX designer with over 3 years of experience. I’ve led the design visions, helped set up the product direction and collaborated with designers and developers on my team. I helped re- design and overhaul the visuals for multiple products and marketing which led to a 40% increase in conversion rate across all products.

I approach both design and leadership with a focus on people, establishing empathy for the people who make and the people who use the products and services I help bring to life. Throughout my career I’ve collaborated with a diverse set of brands including Switch, Icard and Edge Inc, leading design teams to create insight led, human-centered experiences that ensure both business and user needs are met. My UX practice combines product design, service design, design thinking, research and experience strategy, all with a relentless focus.

Product Designer / Freelance April 2020 — present (Remote)

Worked with startup founders to define product architecture, designed first product draft from product documentation.

Built design systems for large projects, executed visual designs of various projects including NFT Metaverse.

Optimized product landing pages using design principles and best practices which led to an increase in conversion rate.

Demonstrated experience in all stages of the design process, including user research and analytics, wireframes, prototyes, usability testing and design iterations.

Worked closely with product managers and engineer to implement all design features to production.

Utilized UX analytics for measurements of users activities on products to get insights on how to improve user experience.

UI/UX Designer / Edge / (Miami, Fl. USA) Jun 2022 — December 2022 • Contract (Remote)

Led the design vision, helped set up the product direction and collaborated with a designer and developer on the team. I helped re- design and overhaul the visuals for multiple products and marketing which led to a 40% increase in conversion rate across all products. One of our digital product has more than 5million users monthly. I helped with the hiring criteria and interview process for the design and development team.

UI/UX Designer / Tuc Inc (San Francisco, CA. USA) Oct 2021 — 2022 • Contract (Remote)

A collaborative tools for ideates to come together, collaborate and bring their ideas to life

Responsible for Interaction Design, Prototyping and User testing across web and mobile products.

Collaborated with product managers and engineers to help define product requirements and road map.

Google UX professional design certification