Beauty Adetula

Words shape decisions, and I write content that makes them count. With over three years of experience in content writing and copywriting, I craft SEO-optimized, AEO-ready content that engages audiences, strengthens brand presence, and supports business growth through strategic storytelling, research, and clear, persuasive messaging.

Marketing Administrator - Viewpoint Publication Ltd.

(2025-05)

• Conducted audience and competitor research that informed campaign messaging and contributed to increased customer inquiries by 25%.
• Wrote and published 3+ pieces of branded content weekly across Instagram and Facebook, improving the company's online visibility and content consistency.

Content Writer - Freelancer

(2023-01 - 2025-01)

• Researched and produced 20+ long-form articles (1,000–2,500 words) on business, marketing, technology, and lifestyle topics.
• Delivered 100+ content pieces including blog posts, website copy, email campaigns, and social media content, while maintaining a 95%+ on-time project delivery rate.
• Adapted writing style across multiple industries, producing audience-focused content that matched each client's tone, goals, and target audience.

Internship - Viewpoint Publication Ltd.

(2022-01 - 2023-01)

• Supported weekly content planning and scheduling, helping the team maintain a consistent online presence.
• Assisted in creating 50+ marketing assets, including social media posts, email campaigns, brochures, and promotional copy.

Higher National Diploma - Business Administration & Management - Ken Saro–Wiwa Polytechnic (2019-11 - 2024-08)

Certificate - Business Analysis - YES! EDUCATION, Udemy (2025-05 - 2025-07)