Benson Gbamike

Strategic and results-driven Social Media Manager with 5+ years of experience developing and executing end-to-end social media strategies, content plans and digital campaigns that drive brand awareness, audience growth, engagement and business results. Experienced in managing Facebook, Instagram, TikTok, LinkedIn and X, with strong capabilities in content strategy, campaign management, community engagement, performance analytics and cross-platform optimisation. Combines organic social expertise with hands-on experience in paid media, audience targeting, media planning, programmatic advertising and AI-assisted content creation to connect brand objectives with measurable outcomes.

Experienced across FMCG, automotive, fintech, media and real estate, with strong cross-functional collaboration across creative, influencer and marketing teams.

Social Media & Paid Media Executive (Team Lead) at Rue Sage Adtech Agency (2025-08 – Present)

• Develop and execute end-to-end social media strategies and content plans for brands across FMCG, automotive, fintech and other sectors, aligning social activity with brand and business objectives.
• Manage social media accounts and digital presence for client brands, developing content directions, campaign ideas and platform-specific strategies to increase brand visibility, engagement and audience interaction.
• Plan, coordinate and optimise content across Facebook, Instagram, TikTok, LinkedIn and X, adapting messaging and creative formats to suit each platform and audience.
• Develop social media content calendars, campaign concepts, captions and creative briefs while working with designers, video editors and other creative team members to deliver campaign assets.
• Manage and optimise paid social campaigns across Meta, TikTok, LinkedIn and Snapchat, covering audience targeting, creative selection, budget allocation, and campaign testing and performance optimisation.
• Manage combined monthly advertising budgets of approximately ₦1,000,000–₦5,000,000 across client campaigns, ensuring effective allocation against campaign objectives.
• Build and test custom, lookalike and interest-based audiences for awareness, consideration and conversion campaigns.
• Monitor reach, engagement, CTR, CPC, CPM, CPL, conversions and ROAS, using insights to improve campaign and content performance.
• Develop structured media plans covering budget allocation, channel mix, audience targeting and campaign objectives, aligning media strategy with client KPIs.
• Execute programmatic campaigns through Google Display & Video 360 (DV360), including campaign setup, targeting, bidding and optimisation.
• Manage influencers for client campaigns, including AACE Foods and Chery Motors, and develop content direction to ensure deliverables align with campaign objectives and brand messaging.
• Conduct campaign QA and tracking checks to ensure accurate delivery, measurement and reporting across digital campaigns.
• Collaborate with internal teams and clients to translate business objectives into practical social media, content and paid media strategies.
• Lead day-to-day coordination of social media and campaign execution across client accounts, working with creative and marketing team members to keep deliverables aligned with client objectives, timelines and brand standards.
• Provide direction and feedback on content ideas, campaign concepts and creative deliverables, supporting team members and collaborators in translating client briefs into effective social media campaigns.

Social & Paid Media Executive at The Tutolin Company (2025-01 – 2025-07)

• Managed social media and paid media activities supporting brand awareness, audience engagement and lead generation.
• Planned and executed campaigns across Meta, Snapchat and TikTok, aligning targeting, creative and campaign objectives with different stages of the marketing funnel.
• Managed a weekly advertising budget of approximately ₦80,000 for lead-generation campaigns, generating reported weekly sales of approximately ₦800,000–₦1.6 million.
• Developed and coordinated content designed to educate audiences, generate interest and support product sales.
• Monitored engagement, CPL, traffic and conversions, using campaign insights to identify optimisation opportunities.
• Contributed to media planning by aligning budgets, audience targeting and platform selection with business objectives.
• Improved campaign conversion rate by 10% through performance analysis and optimisation.

Digital Strategist & Social Media Manager at Eagle7 FM (2022-09 – 2025-05)

• Developed and implemented social media strategies across the station's digital platforms to increase audience reach, engagement and brand visibility.
• Grew the station's social media following from 1,800 to 28,000, representing more than 15x audience growth, through consistent content strategy, audience engagement and targeted paid media.
• Planned and managed social media content around programming, sports, entertainment, live broadcasts and audience interests.
• Monitored platform analytics and audience behaviour to identify high-performing content and refine social media strategy.
• Managed real-time audience engagement during live broadcasts and digital programming.
• Supported livestreaming and digital broadcast workflows, ensuring active interaction with online audiences.
• Collaborated with presenters, creative teams and internal stakeholders to develop content supporting programming and audience-growth objectives.

Digital Marketing Executive at Apartment Ahead (2022-01 – 2023-03)

• Supported digital marketing and social media activities for real-estate lead-generation campaigns.
• Executed and monitored Meta advertising campaigns alongside organic social media content.
• Assisted with audience targeting, campaign messaging and lead-generation strategy.
• Monitored website traffic, campaign performance and acquisition costs to identify opportunities for optimisation.
• Supported CRM-based lead follow-up processes and digital customer acquisition activities.

BSc in Entrepreneurial Studies – Federal University of Agriculture, Abeokuta (2015)