Consumer Insights Specialist - RICH INNOVATION & INSIGHTS CONSULTING - Lagos State, Nigeria
(2020-01)
Lead comprehensive market research surveys and projects for small and large businesses to identify their consumer needs, preferences, and market trends, resulting in a significant increase in targeted marketing effectiveness.
- Developed and implemented consumer segmentation strategies that enhanced customer engagement and retention
- Conducted quantitative and qualitative research to support marketing and business development initiatives, contributing to growth in market share.
- Prepared and presented detailed reports and presentations to communicate research findings and strategic recommendations to stakeholders.
Associate Director - NielsenIQ Nigeria - Lagos State, Nigeria
(2019-01 - 2020-12)
Brought on to train the young team on the skills and qualities needed to become market researchers as well as reposition the agency to compete in the market research sector of the Nigerian Market.
- Spearheaded the overhaul of the consumer insights department and focused on training the team, while providing functional management and establishing performance metrics.
- Collaborated with senior managers and directors to win projects from new and existing clients and proactively identified new business opportunities both in terms of research and service delivery.
- Drive consumer insights plan to address business objectives and ensure all research is ultimately telling a cohesive and actionable story.
- Managed various types of research projects, including multi-country and pan-Nigeria projects. World Bank and NGO projects
- Worked with the Bases team on product development projects using the Bases solution
Associate Director - Kantar Nigeria - Lagos State, Nigeria
(2018-01 - 2019-12)
Led the Innovation and Product Development (IDP) team in managing all innovation and product development projects using Kantar propriety solution (Evaluate) to generate insightful and actionable reports.
- Managed existing and developed new client relationships and ensured that their expectations are fulfilled on all projects for which I was responsible. Advising client on the best methodologies to producing actionable results
- Oversaw product development, including development lifecycle and implementation, testing, and Quality Assurance.
- Proactively help clients identify business and/or brand issues and opportunities, to which research can contribute and find solutions.
Research Manager - Ipsos Nigeria - Lagos State, Nigeria
(2011-01 - 2018-12)
- Specialized and led the Innovation team using Ipsos propriety tool (InnoQuest) to answer innovation and Product Development questions.
- Introduced and championed the growth of PTGO, a Product Test Solution which ensures product test is done in a week. This significantly increased our innovation business unit sales by 20% in its first year.
- Designed research methodologies that best addressed client business objectives. Coordinated research suppliers and supervised fieldwork, ensuring timelines and budgets were on track.
- Examined research findings and identified actionable insights for clients and presented reports to stakeholders and responded to any inquiries.
- Trained and mentored junior colleagues on all aspects of a project lifecycle necessary to achieve project objectives, always seeking the best value.
- Collaborated with senior managers and directors to win new work from new and existing clients and proactively identified new business opportunities both in terms of research and service delivery.
- Developed strong relationships with clients, intermediaries, and associates and ensured that their expectations were fulfilled on all projects for which I was responsible.
- Managed various types of research projects including Segmentation Analysis, Brand Health Tracker, Usage and Attitude Studies, Packaging Testing, Concept Testing, Product Testing, CPTs, Shelf Testing, Mystery Shopping and Logo & Name Testing, Shopper studies, Media Monitoring, Copy Testing, Campaign Effectiveness Studies etc.
- Translating research findings into actionable strategies that align with business goals and enhance decision-making.
- Managed Research projects for clients such as Coca-Cola, Promasidor, Mondelez, Nestle, GSK, Reckitt Benckiser, Arla, Unilever, Friesland Campina etc.
Graduate Trainee/ Research Executive - Sterling Business Research & Consulting Limited - Lagos State, Nigeria
(2008-01 - 2011-12)
- Briefed field team, coordinated, and managed research projects assigned at all facets of execution from fieldwork to data processing.
- Worked closely with the operations team (field and data processing) to gain knowledge about fieldwork and data analysis.
- Tracked media-related events/materials on TV, radio, and the Internet.
