Celeste U.

Versatile Content Writer, Copywriter, and Research Professional with 8+ years of experience creating SEO-driven articles, blog posts, website copy, product descriptions, newsletters, reports, and thought-leadership content. Skilled at researching complex topics, adapting to diverse brand voices, and producing engaging content that informs, converts, and drives audience engagement. Strong background in finance, business, leadership, email marketing, education, governance, and social development.

Senior Content Writer at ConvertCopy (2018-06 – Present)

• Produced 100+ SEO articles, blog posts, website pages, and long-form content across finance, business, education, leadership, governance, and personal development sectors.
• Conducted keyword research using SEO best practices to improve content visibility and engagement.
• Edited and optimized content for readability, search performance, and conversion.

Freelance Content Writer / Content Strategist / Copywriter at Local and International Organizations (2016-11 – Present)

• Created blog articles, website copy, sales copy, newsletters, and email marketing content for clients across multiple industries.
• Produced SEO-optimized content tailored to client objectives, target audiences, and brand voice.
• Conducted topic research, fact-checking, and competitor analysis to support content development.
• Developed thought-leadership articles, reports, and educational content for nonprofit, business, and development-focused organizations.
• Edited and proofread content to ensure clarity, accuracy, consistency, and engagement.

Copywriter at Loveledlife Inc. (2020-05 – 2026-01)

• Created website copy, email campaigns, social media content, and marketing materials.
• Developed persuasive customer-focused messaging that improved audience engagement.
• Conducted audience and market research to strengthen content effectiveness.
• Collaborated with marketing teams to deliver conversion-focused content.

Research Fellow II / Assistant Research Fellow at Institute for Peace and Conflict Resolution (IPCR) (2021-05 – Present)

• Produce analytical reports, policy briefs, research articles, and stakeholder publications.
• Conduct research, data analysis, and content development on governance, development, and social issues.
• Translate complex information into accessible and audience-focused written content.

Project Assistant / Early Warning and Early Response Analyst at Search for Common Ground (Int'l NGO) (2025-08 – 2026-02)

• Produced conflict analysis reports, newsletters, and information briefs.
• Supported content development for training and awareness programmes.
• Conducted research, monitoring, and documentation activities.
• Assisted with stakeholder communications and project reporting.

Assistant Lecturer at University of Calabar (2020-03 – 2021-04)

• Prepared teaching materials and academic content.
• Supervised student research projects and academic writing.

General Manager (Business Development, Finance & Operations) at Global Dreams Ltd. (2016-11 – 2020-02)

• Managed customer relationships and handled client inquiries.
• Prepared business reports and operational documentation.

Master of Finance in Finance – Hult International Business School (2015-09 – 2016-08)

BSc (Hons) in Business Economics – American University of Nigeria (2010-09 – 2013-12)