Digital Marketing Specialist
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Strategy and results-driven digital marketer with 4+ years of experience building paid and organic marketing funnels for companies. Marketing efforts I have overseen have generated over $5M in lifetime revenue for the businesses I have impacted.
03/2020 - 08/2021, Ibadan, Oyo State
Agric-tech Company
Strategized, developed, and managed paid digital marketing across AdWords, Instagram, and Facebook.
Developed robust conditional email campaigns based on customer interactions with the platform that improved.
Created reporting around paid marketing funnels, and leveraged this to incrementally improve the conversion.
Established in-house knowledge of marketing content leveraged by the sales team to improve customer LTV by 28%
2021 - 2022,
Performed rigorous A/B testing, which improved the conversion rate of marketing
Improved on-page SEO performance, resulting in page speed improvement of 70%
Automated marketing KPI reporting using Google Analytics and Google Sheets, saving roughly 6 hours of manual work each week
03/2022 - Present,
Marketing Lead at Edulethics Africa. Achievements/Tasks
Created more robust and effective marketing plans that increased target marketing campaigns.
Pioneered new marketing department, leading company to winning major contracts and partnerships
Google's digital skills certification after successful completion of the digital marketing course.
Google Digital Analytics(beginner and advanced)
Google analytics certification for beginner and advanced analytics. Scored 97% in the google analytics qualification exam.
Certified by e-marketing institute
Certified by e-marketing Institute
