Daniel Oluwatobi
Product Designer (UI/UX) - Designing intuitive digital products that balance user needs with business goals
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About
Product Designer with 2+ years of experience designing user-centered digital products, responsive websites, and interactive experiences for startups, businesses, nonprofits, and community organizations. Experienced in translating business goals and user needs into intuitive interfaces through UX research, user flows, wireframing, prototyping, interaction design, and high-fidelity UI using Figma. Proven ability to collaborate with cross-functional stakeholders, manage end-to-end product design projects, contribute to scalable design systems, and deliver developer-ready designs.
Background in WordPress, visual communication, and digital strategy enables effective collaboration across product, engineering, and marketing teams.
Experience
Freelance Product Designer at Plum Digital Concepts (2022-02 – Present)
- Designed and delivered 20+ responsive websites and digital experiences for 10+ clients across business, church, and nonprofit sectors.
- Led end-to-end product design from discovery and UX research through wireframes, interactive prototypes, high-fidelity UI, and developer handoff.
- Collaborated directly with stakeholders to translate business objectives and user needs into intuitive design solutions.
- Designed landing pages, dashboards, and digital products emphasizing usability, accessibility, and responsive design.
- Created reusable UI components and maintained visual consistency across projects.
Website Designer at Esales Studios (2025-02 – 2025-12)
- Designed and developed 30+ responsive websites using WordPress and Elementor.
- Partnered with clients to improve digital experiences through user-focused layouts and clear information architecture.
- Produced landing pages and marketing assets supporting conversion and engagement.
Media Director (Volunteer) at Baptist Student Fellowship, University of Ibadan (2022-01 – 2025-02)
- Led a multidisciplinary creative team delivering digital communication assets.
- Mentored designers and coordinated creative production to ensure timely delivery.
- Managed visual identity across print and digital media.
Education
Bachelor of Science in Education, Political Science – University of Ibadan (2025)
