David Darby

Results-driven Digital Content & Creative Professional with 6+ years of combined experience spanning content strategy, SEO writing, graphic design, video editing, animation, and AI-powered content production. Proven track record of driving measurable business impact — including an 85% increase in blog traffic, 60% ROI improvement in brand awareness, and 15% average audience engagement rates across social platforms. Skilled in leading cross-functional creative teams, managing end-to-end content workflows, and delivering high-quality multimedia assets across web3/blockchain, tech, fashion, health, and education sectors.

Proficient in the full Adobe Creative Suite, Canva, CapCut, and cutting-edge AI tools including Midjourney, Runway ML, Veo3, and Adobe Firefly. Equally comfortable as a solo creative producer and as a collaborative team contributor, consistently delivering compelling, brand-consistent content that converts audiences into communities.

Graphic Designer & Video Editor (Contract – Remote) - GENNIBIT Sp. - Warsaw, Poland

(2025-04 - 2025-09)

Deliver end-to-end creative content production — from concept to published asset — for a fast-growing international tech brand, managing social media channels and aligning all visual output with strategic marketing goals.

• Design high-quality social media visuals, ad creatives, presentation decks, and promotional posters that reinforce GenniBit's brand identity across digital channels.
• Produce and edit videos — including raw footage edits, voiceover-driven explainers, and branded promotional content — contributing to a 60% improvement in brand awareness ROI.
• Collaborate with the media team in bi-weekly brainstorming sessions to align content strategy with current product offerings and company objectives.
• Manage the company's Facebook and Twitter accounts, growing combined following from 200 to 1,000+ followers through consistent, audience-targeted content.
• Streamline video production pipeline by integrating AI tools (Runway ML, Veo3, Adobe Firefly) to accelerate creative output without sacrificing quality.

Content Manager (SEO Content Writer & Editor) - Patrick Digital Company - Uyo, Akwa Ibom, Nigeria

(2023-03 - 2023-09)

Led content strategy and editorial operations for a digital marketing agency, overseeing a team of writers and driving measurable improvements in organic search performance.

• Increased blog traffic by 85% through strategic content planning, targeted SEO keyword integration, and editorial optimization aligned with audience search intent.
• Developed and maintained a comprehensive content calendar that aligned with marketing objectives, seasonal trends, and audience insights.
• Supervised and mentored a team of writers, assigning topics, reviewing submissions, and ensuring consistent quality, brand voice, and on-time delivery.
• Researched and identified emerging industry trends to generate innovative, high-engagement blog topics that outperformed competitor content in SERP rankings.
• Implemented SEO best practices across all content including meta descriptions, internal linking, heading structure, and keyword density optimization.

Senior Content Writer & Copywriter - Nosiri Tech. Inc. - Enugu, Nigeria

(2021-01 - 2022-12)

Produced editorial and strategic content for a technology-focused media outlet covering cryptocurrency, blockchain, and DeFi, growing audience engagement by 40%.

• Increased audience engagement rates by up to 40% through consistently publishing well-researched, SEO-optimized articles on crypto market trends, blockchain projects, and technology innovations.
• Synthesized complex technical data into clear, reader-friendly reports and presentations for both technical and non-technical audiences.
• Collaborated with the editorial team to develop and maintain a rigorous publication schedule, meeting all deadlines without exception.
• Covered key developments in DeFi, NFTs, and web3 ecosystems, positioning the brand as a trusted authority in the African blockchain space.

Content & Copywriter (Blockchain Gaming) - Exeedme - Remote

(2020-01 - 2021-12)

Produced content strategy and copy for a Play-2-Earn blockchain gaming startup, contributing to brand storytelling, community education, and whitepaper development.

• Pioneered educational content introducing the Play-2-Earn (P2E) model through high-impact blog posts on Exeedme's Medium platform, driving community awareness and adoption.
• Collaborated with the editorial and development teams to revise and finalize Exeedme's technical whitepaper, improving clarity, structure, and investor appeal.
• Developed concise, engaging social media copy that increased user engagement and brand awareness across key web3 platforms.
• Ensured alignment between copy and visual design assets in close collaboration with design and development teams.

Bachelor of Science (B.Sc.) - Geology - University of Nigeria, Nsukka (2016-01 - 2022-12)

West African Senior School Certificate (WASSCE) - Danson Secondary Commercial School (2011-01 - 2017-12)