Dawa Isaac

Creative and detail-oriented Visual Designer with hands-on experience in branding, digital marketing, UI/UX design, and visual storytelling. Alongside my design expertise, I have professional experience supporting AI development through data annotation, search quality evaluation, and content assessment. Skilled at analyzing large datasets, following detailed annotation guidelines, identifying inconsistencies, and maintaining high accuracy in AI training workflows.

Adept at balancing creativity with analytical thinking to deliver high-quality results in fast-paced, deadline-driven environments.

Visual Designer at Freelance (2023-01 – Present)

• Design high-impact marketing materials including social media graphics, flyers, brochures, banners, and promotional campaigns for startups and businesses.
• Develop complete brand identities including logos, typography, color systems, and brand guidelines.
• Collaborate directly with clients to understand project objectives and deliver visually compelling solutions that align with business goals.
• Design responsive UI mockups and interactive prototypes for websites and mobile applications using Figma.
• Create marketing visuals that improve customer engagement and strengthen brand visibility.
• Conduct design research and transform complex information into clear visual content for marketing campaigns.

Search Quality Evaluator / AI Data Contributor at Remote Company (Unnamed) (2023-01 – 2024-12)

• Annotated, labelled, and evaluated over 5,000 data records to support AI model development and machine learning training.
• Assessed more than 500 search queries daily, ensuring search result relevance, accuracy, and compliance with detailed evaluation guidelines.
• Reviewed web content, metadata, and search results to improve search engine quality and user experience.
• Applied classification, taxonomy, and labelling techniques to enhance AI training datasets.
• Identified inconsistencies, duplicate records, and annotation errors, contributing to improved dataset quality and integrity.
• Maintained high productivity and annotation accuracy while meeting strict quality benchmarks and turn around times.
• Followed evolving project guidelines and adapted quickly to changing annotation requirements.
• Collaborated within human-in-the-loop AI workflows to support continuous model improvement.

Laboratory Intern at Faith Alive Foundation (2022-01 – 2023-12)

• Assisted with laboratory testing, sample collection, and documentation while adhering to strict quality and safety procedures.
• Maintained accurate laboratory records and ensured careful handling of sensitive samples.
• Supported technical documentation and presentation design for healthcare and public education initiatives.
• Demonstrated strong attention to detail, organization, and adherence to standardized procedures.

Bachelor of Science in Microbiology – University of Jos (2024-01)