Deborah Josu
Performance Marketer
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About
I am a 300-level Marketing student at Lagos State University and a performance marketer with hands-on experience running Meta, TikTok, and Google Ads campaigns. I focus on driving measurable results such as engagement, leads, and conversions through data-driven digital strategies. I have practical experience in social media management, paid advertising, audience targeting, and content creation using tools like Canva.
I am passionate about growth marketing and performance optimization, and I am eager to apply my skills in a real-world environment while contributing to business growth and improving campaign performance.
Experience
Work Experience
Digital Marketing Intern / Performance Marketer
Berry Organic Skincare & Spa
Managed and optimized Meta (Facebook and Instagram), TikTok, and Google Ads campaigns to drive brand awareness and customer conversions
Created and executed social media content strategies to increase engagement and online visibility
Conducted audience research and targeting to improve ad performance and reduce wasted ad spend
Designed creative ad copies and visuals using Canva for promotional campaigns
Monitored campaign analytics and made data-driven adjustments to improve results
Key Achievement
Improved ad engagement and audience reach through optimized targeting and consistent content strategy, contributing to increased customer inquiries and online visibility for the brand
Education
Education, Training and Certifications
Lagos State University (LASU)
300 Level, B.Sc. Marketing
CGPA: 4.34
Certifications
Fundamentals of Digital Marketing – Google Skillshop
HubSpot Digital Marketing Certification
Google Ads Certifications (Search, Display, and Video – in progress)
Meta Marketing Associate Exam – currently preparing
Training and Mentorship
Completed a 6-month digital marketing mentorship program at Soundclaz, where I gained practical experience in campaign planning, content strategy, and performance marketing execution
Practical Experience
Currently running a TikTok marketing campaign focused on content strategy, audience growth, and engagement optimization
