Dominic Agueze

I'm an advertising specialist who does what 99% of media buyers and agencies won't do. My approach is heavily focused on creative testing. In today's advertising platforms, creative testing is what gets the results.

Most media buyers and ad agencies are still living in 2018 where the audience targeting and the technical side of each platform were the most important things. Today, it's all about knowing how to do creative testing in both quantity and quality. My approach to all aspects of media buying is heavily data-driven and results-oriented.

I'm a proponent of letting the market speak and making decisions based on the data it provides rather than making assumptions.

Media Buyer Apprentice at Media Buyer School (2024-04 – Present)

Apprenticeship under a Senior Media Buyer managing $2M/year in advertising spend.

• Worked directly with a Senior Media Buyer who manages $2M/year in advertising spend with an average ROAS of 5x.
• Learned his exact strategies for Facebook Ads, YouTube Ads, Google Ads, and TikTok Ads applied to the Company
• Learned ad copywriting.
• Learned how to improve landing page conversion rates (CRO).
• Learned how to use 3rd party tracking software to improve reporting accuracy and make more informed decisions.
• Learned how to use AI to streamline the ad creative testing process in the Company, be able to test 10x more ads than most people, and therefore maximize odds of finding winners and boosting revenue.

Internal Media Buyer (2024-06 – Present)

Internal media buying role focused on campaign optimization and conversion rate improvement.

• Achieving ROAS using facebook ads, google ads, etc.
• Improving landing page conversion rate by 65 %
• Developing ad copy and wrote ad video scripts
• Managing 3rd party tracking software, improved reporting accuracy by 20%