Dumbari Naakuu

Dynamic and versatile sports journalist, social media manager, and content creator with over four years of experience delivering high-quality football reporting, digital storytelling, and audience engagement across major online platforms. Proven track record covering Super Eagles fixtures, conducting impactful player interviews, and producing match-day content that drives massive organic reach. Skilled in data-driven reporting, feature writing, copy editing, and multimedia content production.

Adept at building and managing thriving online sports communities, growing pages from zero to hundreds of thousands of followers through strategic content development and targeted campaigns. Passionate about accurate sports reporting, creative storytelling, and leveraging digital media to inform, entertain, and inspire sports audiences globally.

Match Day Reporter / Super Eagles Correspondent - Sahara Football Ghana - Uyo

(2021-03 - 2023-08)

• Produced and curated engaging Super Eagles match-day content for YouTube and Facebook, driving increased online audience interaction.
• Provided live coverage and analysis of Super Eagles home fixtures in Uyo, ensuring timely and accurate reporting.
• Conducted post-match and feature interviews with Super Eagles players including Victor Boniface, William Troost-Ekong, and Maduka Okoye, generating widely shared content across digital platforms

Match Day Reporter & Copy Editor (Remote) - Made in African Sports - Remote

(2023-03)

• Covered Super Eagles international fixtures and NPFL matches in Uyo, delivering timely and engaging match reports.
• Edited and proofread 10+ sports stories daily, reducing editorial errors and enhancing audience trust.
• Provided live updates that reached audiences of over 20,000 readers online.

Social Media Manager - Lika Football TV

(2023-01 - 2024-12)

• Reported and published daily football stories across Facebook and TikTok, attracting consistent audience interaction and growth
• Planned and executed targeted advertising campaigns, increasing reach and engagement within key football fan demographics.
• Authored and published 3,000+ posts covering football news, analysis, and fan interactions.
• Produced and edited creative football animation content, boosting brand visibility and audience retention across platforms

Social Media Manager - Arsenal Fans Page (Facebook)

(2024-01 - 2026-01)

• Expanded the Facebook page from 20,000+ to 63,000+ followers
• organically, building one of the most engaging grassroots football communities

Social Media Manager - PrimePlay Sports

(2025-01)

A new page built from scratch, growing rapidly from 0 followers to over 48,000 in a short period of time.

• We deliver accurate reports on all kinds of sports and provide daily football match analyses, including player performance and attitude.
• Our team offers comprehensive breakdowns of every matchday without leaving out any details.
• We also provide daily game-week predictions to keep our audience informed and ahead.

Data Collector and Analyst - Data Phyte

(2023-01 - 2023-12)

• Collected data on all areas affected by environmental degradation and interviewed residents in those communities to understand how the environmental conditions impacted them personally and affected their businesses.

B.A. - Communication Arts - University of Uyo, Akwa Ibom State