Ebinabo Eriakuma

AI-native Creative Strategist specializing in performance-driven short-form advertising for beauty, skincare, wellness, and lifestyle brands. Experienced in developing creator-native ad systems using audience psychology, emotional storytelling, funnel-based messaging, and AI-assisted creative workflows.

Focused on building scalable creative testing systems that improve attention capture, retention, engagement, and conversion intent across TikTok, Meta, and YouTube Shorts. Strong ability to translate performance insights into creative direction, hook development, and rapid ad iteration.

Freelance / Independent Creative Strategist at Self-Directed (Present)

Developed performance-driven creative systems and AI-assisted ad concepts for skincare and wellness brands using structured funnel strategy, audience psychology, and creator-native storytelling principles.

• Designed cold, warm, and hot funnel creative strategies for skincare brands
• Developed multiple hook variations for testing emotional and curiosity-driven engagement
• Created UGC-style ad concepts optimized for TikTok and Meta performance behavior
• Applied AI tools for rapid creative iteration and concept visualization
• Structured performance-focused storytelling to improve retention and conversion intent
• Translated audience insights into actionable creative direction for ad execution

Bachelor of Arts (B.A.) in Linguistics – University of Benin