BRAND MANAGER at KA (2025-11 – Present)
- Lead brand strategy, positioning, and communication initiatives across marketing channels.
- Coordinate campaigns, content creation, vendor relationships, and stakeholder engagement.
- Develop and execute brand visibility initiatives, events, and promotional activities.
- Manage project timelines, budgets, and implementation plans to ensure successful execution.
DIGITAL MARKETING SPECIALIST at CMD Trade and Tourism (2025-10 – 2026-01)
- Developed and implemented digital marketing strategies to increase brand awareness, website traffic, and lead generation.
- Managed and optimized social media campaigns across multiple platforms.
- Planned and executed digital advertising campaigns, monitoring performance and optimizing for better results.
- Conducted audience research, competitor analysis, and market trend assessments to guide marketing decisions.
- Tracked key performance indicators (KPIs) and prepared reports to evaluate campaign effectiveness.
- Led Business-to-Business (B2B) marketing initiatives, building relationships with corporate organizations and generating business opportunities.
- Supported Business-to-Government (B2G) marketing efforts by engaging stakeholders, preparing proposals, and promoting organizational services to government agencies.
- Collaborated with sales and business development teams to support revenue growth objectives.
- Utilized analytics tools to measure campaign performance and improve marketing outcomes.
HEAD OF INTERNAL CONTROL at CEDARCREST HOSPITALS (2024-01 – 2024-12)
- Conducted internal audits to assess compliance with organizational policies, procedures, and regulatory standards.
- Reviewed financial and operational processes to identify control gaps, risks, and inefficiencies.
- Prepared audit reports with actionable recommendations to strengthen internal controls and improve accountability.
- Monitored implementation of audit recommendations and ensured corrective actions were followed through.
- Worked closely with management and cross-functional teams to promote transparency, compliance, and process improvement.
- Developed strong attention to detail, analytical thinking, and risk management skills—valuable for brand governance and reputation management.
INTERNAL AUDITOR at CEDARCREST HOSPITALS (2023-01 – 2024-12)
- Designed, reviewed, and monitored internal control systems to ensure operational efficiency and compliance.
- Ensured adherence to internal policies, approval processes, and financial controls.
- Performed routine monitoring and compliance checks across departments.
- Identified process weaknesses and supported management in implementing control improvements.
- Collaborated with finance, operations, and management teams to maintain strong governance frameworks.
- Strengthened skills in monitoring performance, documentation, reporting, and accountability, all essential for managing brand integrity and operational consistency.
ASSISTANT PROJECT MANAGER at STEM DAMSEL NETWORK (2022-01 – 2022-12)
- Supported the planning and execution of projects from initiation to delivery.
- Assisted in coordinating project timelines, tasks, and deliverables across multiple stakeholders.
- Monitored project progress and ensured activities aligned with project objectives and deadlines.
- Managed documentation, reporting, and follow-ups on assigned project components.
- Worked closely with team members to ensure smooth communication and collaboration.
- Developed hands-on experience in project coordination, resource management, and execution, relevant to managing brand campaigns, product launches, and fashion projects.
