Marketing and Communications Consultant at British Council (2022-11 – 2025-12)
- Led marketing strategies and campaigns across 16 countries in 3 languages, achieving a 45% increase in audience awareness and surpassing visibility targets.
- Managed stakeholder relationships, supervised vendors and negotiated contracts and budgets, achieving cost savings of over 30%.
- Executed digital advertising campaigns that increased initiative awareness and drove email signup conversion rates from the landing page to 67%.
- Produced campaign reports highlighting results and delivered actionable recommendations to guide future initiatives.
- Developed social media tools and creative assets to strengthen integrated marketing campaigns.
- Streamlined the collection of media files from diverse stakeholders by implementing a uniform submission system.
Graphic Designer at EbonyLife Place (2021-01 – 2022-11)
- Designed print, digital and social media graphics to strengthen branding and marketing for five resort brands, including three restaurants, a cinema and a boutique hotel.
- Photographed resort facilities, staff, models, food, drinks and events to support promotional campaigns.
- Compiled and submitted weekly task reports to track progress and ensure accountability.
- Analyzed social media engagement and developed strategies to optimize audience interaction.
- Negotiated with vendors and coordinated activities to meet project specifications and achieve organizational goals.
Social Media Intern at British Council (2019-07 – 2020-06)
- Delivered comprehensive digital asset communication and marketing support for the West Africa Cluster to ensure seamless execution of departmental initiatives.
- Prepared and presented detailed monthly reports to internal stakeholders, highlighting key social media analytics and actionable insights.
- Managed a comprehensive social media calendar to ensure consistent scheduling and content flow.
- Spearheaded the relaunch of an inactive social media profile by conducting an audit and devising a strategic digital advertising campaign.
- Partnered with cross-functional teams across the enterprise to execute cohesive and effective marketing activities.
Media and Content Manager at Brent Housing Development (2018-03 – 2018-06)
- Developed and presented a comprehensive visual identity based on market research and competitive analysis to clearly articulate brand values.
- Directed creative strategy to ensure innovative design, high engagement and consistent branding across all media channels.
- Created and photographed the first edition of Brent Housing Magazine, developed its layout and visual style and collaborated with writers and editors to deliver a cohesive publication and enhance brand positioning.
- Managed and updated the website weekly, uploading content and multimedia, ensuring data accuracy and improved performance.
- Published newsletters and biweekly email campaigns, overseeing content creation, audience segmentation and performance review to drive engagement.
- Managed social media profiles and accounts, crafted strategies to boost brand awareness, produced tailored content and reviewed performance to maintain an effective online presence.
- Photographed and edited images of properties and uploaded listings in line with brand aesthetics and marketing goals.
- Designed cohesive marketing collateral for digital and print channels and collaborated with stakeholders to align creative assets with strategic objectives.
- Directed video production from concept to completion, scripted and storyboarded projects and evaluated performance to enhance future engagement.
Creative Director/Instructor at Ace International Training Center (2015-08 – 2015-11)
- Developed the brand's visual identity and positioning to articulate core values and ensure visual consistency and innovation across all media channels.
- Designed and produced marketing collateral for web, social and print, ensuring alignment with brand and strategic objectives.
- Created and presented the launch campaign and operational framework for a proposed business academy, conducting market research, audience segmentation and strategic planning for a successful market entry.
- Designed educational curricula and coordinated professional design training sessions.
- Pioneered training in Adobe Photoshop, Illustrator and InDesign, developed comprehensive curricula and delivered hands-on workshops.
Photographer at Mesh Adverting and Design Studio (2015-03 – 2015-07)
- Captured images for marketing campaigns, managed and staged lighting, edited visuals and collaborated with teams to showcase features effectively.
- Proposed the awareness campaign for TEDxPortHarcourtSalon, earning global commendation and significantly boosting event visibility and success.
- Designed the TEDxPortHarcourtSalon event brochure, creating visually engaging and informative materials to enhance attendee experience.
- Executed a photo documentary on an oil rig, covering exterior, interior and personnel, delivering comprehensive documentation for marketing and operational use.
- Developed concepts and shot professional headshot sessions, ensuring high-quality imagery aligned with corporate brand identity.
Creative Director at Fayples Nigeria (2013-09 – 2015-02)
- Implemented an online launch campaign, driving brand awareness and customer engagement through strategic planning, content creation and performance analysis.
- Directed creative strategy and designed a cohesive visual identity across web, social media and print channels.
- Developed and presented a distinct brand identity, conducting market research and competitive analysis to resonate with target audiences.
- Applied the approved brand identity across all web and print materials, ensuring consistency with overall brand strategy.
- Supervised product photoshoots, coordinating with photographers, stylists and marketing teams to capture high-quality images that showcased product features.
- Designed graphics for web, social and print, creating visually engaging content that strengthened marketing campaigns and enhanced brand presence.
