Ese Hilltop

Digital marketing and website professional with experience in website content management, e-commerce, SEO, social media, email marketing, virtual assistance, and performance analysis. Skilled in organizing and interpreting campaign, website, audience, registration, and feedback data to identify trends, track KPIs, prepare reports, and support evidence-based marketing decisions. Experienced with Google Analytics, Excel, Google Workspace, Shopify, paid-ad platforms, content optimization, and website quality checks.

Virtual Assistant & Digital Marketing Manager | Data Analysis at Baselink Services (2025-01 – Present)

• Support digital marketing and website operations for online learning products, coordinating content, designers, and subject-matter experts to keep projects on schedule.
• Organize registration, engagement, and feedback data in spreadsheets; summarize patterns and insights to support retention and marketing improvements.
• Monitor website and campaign metrics using Google Analytics and prepare concise performance summaries to inform content and marketing decisions.
• Support email and social media campaigns, reviewing engagement and response data to identify opportunities to improve course awareness and enrollment.
• Write and refine course-page copy, promotional materials, and online content, using available performance insights to guide improvements.
• Provide remote administrative support, maintain organized records, and help coordinate workflows and delivery.

Website Editor & Digital Marketing Manager | Data Analysis at Roseland Construction Company (2024-01 – 2025-01)

• Manage and update website content to keep business information accurate, consistent, and aligned with the company’s online presence.
• Review Google Analytics and website engagement data to track traffic and content performance, identify trends, and recommend content improvements.
• Support SEO work by reviewing search visibility and organic traffic indicators and improving content structure and discoverability.
• Maintain editorial calendars and publishing schedules, using performance observations to help prioritize future content updates.
• Review landing-page content and page elements, supporting testing and conversion-focused improvements based on available user-engagement data.
• Perform website quality checks for usability, accuracy, and consistency across pages.

Website Producer & Digital Marketing Manager | Data Analysis at J & J's Marketing Company (2023-01 – 2024-01)

• Produce and maintain search-optimized content for Shopify storefronts, supporting e-commerce website performance and discoverability.
• Review campaign, audience, and website performance data to identify patterns in engagement and opportunities to improve content.
• Conduct website quality checks and conversion-focused reviews to identify usability issues and improve the customer journey.
• Use available testing insights and audience behavior data to support improvements to marketing funnels, page copy, and creative content.
• Monitor storefront content and performance indicators to help keep product information organized, accurate, and aligned with marketing objectives.
• Coordinate website content with technical requirements, including mobile responsiveness, page quality, and consistent presentation.

Bachelor of Business Administration in Business Administration – Ambrose Ali University (2019-01 – 2022-01)