Marketing & Growth Specialist at Speak10xbetter (2025-12 – Present)
Worked on building and running marketing campaigns for the public speaking brand. Focused on email automation, content, and lead generation.
- Built and launched a full marketing system from idea to execution
- Introduced and developed the weekly "Practice Room" session based on a clear audience need
- Set up and managed email automation using Mautic CRM, including segmentation, reminders, and follow-ups
- Created landing forms and wrote all email copy for campaigns
- Structured campaign flow to run smoothly with minimal manual input
- Ran outbound marketing and created UTM links to track performance
- Used Google Analytics to monitor website traffic, user behaviour, and campaign performance
- Came up with content ideas to support brand awareness and engagement
- Worked closely with the founder through weekly strategy meetings
- Achieved 84 signups in 13 days during the first launch of the Practice Room
Digital Marketing & Growth Operations Specialist at eMigr8 Tech Visa (2025-05 – 2025-11)
Led multi-channel marketing and growth operations across content distribution, automation systems, campaigns, and product optimisation. Worked closely with marketing, product, and AI teams to drive traffic, engagement, and operational efficiency.
- Managed daily content distribution across 17 platforms, including video editing and optimisation
- Executed traffic campaigns that drove event signups and app downloads through organic and targeted strategies
- Handled community engagement and structured follow-ups to improve user interaction and conversions
- Delivered blog content and website updates to improve SEO and content clarity
- Built and launched an Evergreen Webinar system (landing pages and email flows)
- Executed LinkedIn and email outreach campaigns using Apollo for lead generation
- Migrated automation systems from Zoho to Mautic, ensuring seamless transition of contacts and campaigns
- Managed CRM segmentation and campaign tracking processes
- Tested the brand's AI tools and provided structured performance feedback
- Led App Store optimisation initiatives for the brand and coordinated product standups
- Optimised YouTube content (playlists, thumbnails, SEO metadata) for better visibility
- Designed marketing creatives including thumbnails and promotional assets
- Created an SEO worksheet that we used to review and score blog content to ensure it was fully optimised before publishing
- Worked across cross-regional teams (India & EU) to support growth initiatives
- Provided updates and insights during stakeholder review meetings
Digital Advertising Specialist at Goodey Best Multi-Biz Limited (2024-02 – 2025-03)
Focused on running and optimising paid advertising campaigns with a strong emphasis on performance and real business outcomes.
- Built detailed audience profiles to improve targeting and campaign performance
- Increased conversions by 4% within the first month
- Managed campaigns remotely while maintaining consistent performance improvements
- Ran and optimised ad campaigns that delivered measurable results
- One of the campaigns contributed to securing a major client, which led to further high-value opportunities and long-term business growth for the brand till date
