Favour Okafor

Results-driven Social Media Manager with experience developing and executing engaging digital content strategies across Twitter, Instagram, TikTok, and other social platforms. Skilled in community management, customer engagement, social media analytics, and brand growth, with a strong ability to increase audience reach and drive conversions through targeted campaigns. Experienced in content creation, competitor research, KPI reporting, and cross-functional collaboration and adept at managing customer relationships, supporting upselling initiatives, and delivering responsive customer service across digital channels.

Social Media Manager - Bugs HomeOnline

(2025-12)

• Developed and managed engaging social media content across Twitter, Instagram, TikTok, and Facebook to drive brand visibility, audience engagement, and lead generation opportunities.
• Managed daily community engagement by responding to comments, mentions, and direct messages in a timely and professional manner to strengthen customer relationships and brand loyalty.
• Provided customer service support through social media channels by resolving inquiries, escalating complaints when necessary, and ensuring positive customer experiences.
• Identified upselling and cross-selling opportunities by promoting relevant products, services, and special offers to existing and potential customers through social campaigns and direct engagement.
• Streamlined and monitored social media KPI reporting for each platform, including engagement rates, impressions, follower growth, leads, conversions, and ROI to support data-driven decision-making.
• Created and scheduled content calendars, ensuring consistent posting and alignment with brand messaging, campaigns, and seasonal promotions.
• Assisted in planning and executing digital marketing campaigns, influencer collaborations, giveaways, and online community initiatives to increase audience reach and engagement.
• Monitored social media trends, platform updates, and emerging digital tools to recommend innovative strategies and maintain a competitive online presence.
• Designed basic visual and promotional content using creative tools such as Canva and Adobe Creative Suite to support marketing campaigns and social engagement initiatives.

Administrative Assistant (NYSC) - Federal Road Safety Corps

(2024-12 - 2025-10)

• Provided day-to-day administrative and clerical support to ensure smooth office operations and efficient workflow across departments.
• Managed records, files, and official documentation by maintaining accurate filing systems and ensuring easy retrieval of information.
• Assisted with report preparation, data entry, and document formatting while ensuring accuracy and timely submission of reports.
• Handled internal and external correspondence, including emails, phone calls, and memos, while supporting overall office coordination activities.
• Maintained office supplies inventory and coordinated procurement of administrative materials to support uninterrupted office operations.
• Prepared meeting agendas, took minutes during meetings, and followed up on action items to ensure effective communication and execution.
• Welcomed visitors and clients professionally, responding to inquiries and directing them to the appropriate personnel when necessary.
• Supported the preparation of presentations, spreadsheets, and other business documents using Microsoft Office tools.
• Assisted in coordinating departmental activities, events, and logistics to improve operational efficiency and team collaboration.

BSc.Ed. - Chemistry - Enugu State University of Science & Technology (2023)