Florence Eze
Product Designer & UX Researcher
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About
Product designer and researcher running design end-to-end at a digital agency, covering research, flows, prototypes, and engineering handoff. I am deeply passionate about design, finding fulfillment in its practice, and committed to shipping accessible products that genuinely serve the people who use them.
Experience
Product Designer at Cotton Digital (2024-10 – Present)
Sole designer at a digital agency delivering branding, web, and app design to corporate clients.
- Own the full design function end-to-end, covering discovery research, information architecture, flows, and final UI, translating product PRDs into shipped web and mobile products.
- Lead UX research independently: user interviews, surveys, and usability testing, synthesising findings into personas and journey maps that have shifted product direction across multiple client engagements.
- Shipped a redesign that drove a 28% lift in conversion, partnering directly with engineers for pixel-accurate, WCAG 2.1 AA-compliant delivery.
- Act as the design voice in cross-functional conversations with PMs, engineers, and stakeholders, defending user-centred decisions against business and technical constraints.
UX Design Intern at HNG Internship (2024-05 – 2024-08)
Competitive programme placing designers on real product teams across sprint cycles.
- Shipped multiple design iterations within tight sprint cycles, contributing to products used by real users across web and mobile.
- Extended and maintained design systems, reducing component duplication and improving consistency across projects.
- Collaborated with PMs, engineers, and marketers to align UX direction with business and technical requirements.
Web Designer (Freelance) at Votlax Agency (2024-01 – 2024-03)
- Conducted user research and iterative usability testing to ensure designs met diverse cultural and functional needs.
- Delivered wireframes, prototypes, and production-ready designs in close collaboration with developers and stakeholders.
Education
B.A. in Mass Communication – Alex-Ekueme Federal University (2018 – 2023)
