Gabriel Som

Creative and results-driven Graphics, Web, and Digital Marketing Professional with 8 years of experience delivering visually compelling designs and effective marketing solutions that strengthen brand identity, increase audience engagement, and drive business growth. Skilled in combining creative design expertise with strategic marketing techniques to produce impactful digital content across multiple platforms. Experienced in graphic design, Shopify web design, branding, social media marketing, and online campaign management.

Adept at collaborating with cross-functional teams to achieve project goals, improve user experience, increase website traffic, and enhance customer engagement. Passionate about continuous learning, innovation, and applying modern design and marketing trends to deliver measurable results and long-term business value.

Graphics & Web Designer - 3C HUB - Lagos

(2024-01)

• Lead the design and development of high-quality graphic and web design projects for clients across various industries.
• Design professional branding materials including logos, social media graphics, banners, brochures, and marketing assets.
• Develop and customize Shopify e-commerce websites with responsive, user-friendly, and conversion-focused layouts.
• Create visually engaging landing pages, product pages, and website interfaces that enhance user experience and brand identity.
• Collaborate with clients and team members to translate business goals into effective creative and digital solutions.
• Manage Shopify store setup, theme customization, product management, and third-party app integrations.
• Ensure consistency in branding, typography, and visual communication across all digital and print materials.
• Optimize website performance, mobile responsiveness, and visual presentation for improved customer engagement.
• Handle multiple projects simultaneously while maintaining high design standards and meeting deadlines.
• Stay updated with current design trends, e-commerce strategies, and emerging web technologies to deliver modern solutions.

Online Marketer - 3C HUB - Lagos

(2024-01)

• Develop and execute digital marketing strategies to increase brand awareness, customer engagement, and sales growth.
• Manage social media marketing campaigns across multiple platforms including Instagram, Facebook, TikTok, and LinkedIn.
• Create and publish engaging marketing content, advertisements, and promotional campaigns for online audiences.
• Monitor and analyze marketing performance metrics to improve campaign effectiveness and customer reach.
• Conduct market research to identify trends, customer behavior, and competitor activities.
• Collaborate with the design and web teams to create visually appealing and conversion-focused marketing materials.
• Manage online advertising campaigns including paid social media ads and promotional strategies.
• Build and maintain strong customer relationships through digital communication and brand engagement.
• Optimize website and social media content for increased traffic, visibility, and lead generation.
• Support business growth initiatives by implementing effective online branding and customer acquisition strategies.

Graphics & Web Designer - Self Employed - Lagos

(2021-01 - 2023-12)

• Designed custom graphics and branding materials for businesses, including logos, flyers, banners, social media content, and promotional designs.
• Built and customized Shopify e-commerce websites tailored to client brand identity and business needs.
• Designed user-friendly website layouts, product pages, and landing pages to improve customer experience and conversions.
• Managed Shopify store setup, theme customization, product uploads, and app integrations.
• Collaborated directly with clients to understand project goals, provide creative direction, and deliver design solutions.
• Optimized website visuals and graphics for both desktop and mobile responsiveness.
• Maintained brand consistency across digital platforms, marketing materials, and online stores.
• Assisted clients with basic website maintenance, updates, troubleshooting, and content management.
• Created engaging visual content for social media marketing and online advertising campaigns.
• Managed multiple freelance projects simultaneously while meeting deadlines and client expectations.

Graphics Designer - 88 Multimedia - Lagos

(2020-01 - 2021-12)

• Designed creative visual content for social media campaigns, advertisements, branding, and marketing materials.
• Collaborated with the marketing and content teams to develop engaging graphics that aligned with client objectives.
• Created logos, flyers, banners, brochures, and promotional materials for both print and digital platforms.
• Managed multiple design projects simultaneously while meeting strict deadlines and quality standards.
• Edited photos and visual assets using Adobe Photoshop, Illustrator, and other graphic design tools.
• Developed brand identity materials and ensured consistency across all client deliverables.
• Worked directly with clients to understand project requirements and implement revisions based on feedback.
• Assisted in preparing final production files for printing, publishing, and online distribution.

Graphics Designer - Sheman graphics - Lagos

(2018-01 - 2019-12)

• Assisted in creating graphic designs for social media, flyers, banners, posters, and business branding materials.
• Worked closely with senior designers to develop creative concepts for client projects.
• Edited and retouched images using design software such as Adobe Photoshop and CorelDRAW.
• Supported the preparation of print-ready files for production and publishing.
• Maintained consistency in brand colors, typography, and overall visual identity across projects.
• Helped manage multiple design tasks while meeting project deadlines.
• Participated in client feedback revisions and implemented design updates when required.
• Assisted in organizing digital design files and project assets for easy access and workflow efficiency.

Associate Degree - Marketing - Federal Polytechnic Ilaro (2021-01 - 2022-12)