Gideon Ugochukwu

Paid media strategist with 5+ years running and scaling Facebook, Google and LinkedIn Ads across diverse industries.

Experience managing mid-sized budgets, improving tracking setups, building campaign architectures, and implementing funnels that convert.

Track record includes

• 200%+ average ROAS for e-commerce • 15K+ monthly clicks across multichannel campaigns • 35% CPC reduction through optimization • 300+ monthly B2B leads using data-driven lead gen flows Skilled in Meta Ads Manager, Google Ads, GA4 and Google Tag Manager. Strong in analytics, attribution, retargeting, automation and server-side tracking.

Freelance PPC & Growth Strategist Remote (Lagos, Nigeria) | Jan 2020 – Present €1.2M+ combined ad spend managed | 50+ campaigns launched | 12 ongoing retainers Work focuses on paid acquisition, tracking implementation, funnel planning, campaign optimization, and ongoing analytics support for e-commerce, SaaS, and local service brands. E-Commerce Scale-Up (Fashion Retail, €500K/year spend) • Created Advantage+ Shopping structures and Dynamic Product Ads • Hit 200% ROAS in 90 days across Meta + Google • Achieved 15K clicks per month at €0.78 CPC (35% CPC reduction) • Rebuilt tracking (Pixel + CAPI) → 98% match quality, stable event reporting • Designed GA4 + Looker Studio dashboard for weekly ROAS forecasting

B.Sc. Marketing & Digital Strategy University of Ibadan, Nigeria | 2011 – 2015 First Class Honours Thesis: “Impact of Mobile-First Advertising on SME Growth in Nigeria”