NATIONAL SALES MANAGER - NKELEMCHUKWU NIG LTD - B02 Delta Plaza BBA, Trade Fair Complex, Lagos
(2022-10)
Led a team of 6 Regional Sales Managers and 35+ indirect reps, overseeing all sales operations for the Nigeria market.
- Revenue Growth: Increased national sales revenue by 67% over 3 years, from and, consistently exceeding annual quotas
- Market Expansion: Spearheaded entry into 3 new verticals (Healthcare, Financial Services, Logistics), generating $18M in new business within 24 months
- Team Performance: Recruited, trained, and mentored 5 new Regional Managers; implemented a quarterly coaching cadence that improved average rep performance by 30% and reduced sales ramp time by 25%
- Process Optimization: Designed and rolled out a standardized sales playbook incorporating MEDDIC methodology, improving win rate on strategic deals from 18% to 35%
- Key Account Management: Personally nurtured relationships with top 10 strategic accounts, securing 3 multi-year enterprise contracts
REGIONAL SALES MANAGER - SIKO GLOBAL CONCEPT LTD - 19/20, UASPDA Plaza, Trade Fair, Lagos
(2018-08 - 2022-09)
- Revenue Growth: Spearheaded sales operations for 5 eastern states, consistently achieving 110% of the annual sales target for passenger and cargo three-wheelers for three consecutive years
- Dealer Network Expansion: Expanded the dealer footprint from 11 to 20 outlets, focusing on Tier-2 and Tier-3 cities, which increased regional market share by 49%
- Channel Sales: Revitalized the distressed dealer network by implementing a "Dealer Profitability Program," reducing dealer attrition by 20%
- Team Management: Led, mentored, and monitored a team of 6 Area Sales Managers and 8 territory sales in-charges, ensuring adherence to sales processes
- Rural Focus: Initiated (Rural Connect) programs, conducting market activations and financing camps to boost semi-urban customer engagement
- Receivables: Maintained DSO (Days Sales Outstanding) within company policy of less than 25 days, within the regions ensuring healthy cash flow
AREA SALES MANAGER - SPECTRA INDUSTRIES LTD - 1, Suco Road, New Oko-Oba Agege Lagos
(2015-06 - 2018-06)
Handled a territory covering 25 states, managing a network of 22 primary dealers and 47 sub-dealers for Spectra Industries products such as, cocoa-based beverages, cereals, soya products, and snacks.
- Achieved the highest ever monthly sales volume of 2220 units of Suco cocoa beverage drink, Pure Cocoa Powder, and Hyfiba during the festive season through targeted BTL (Below the Line) activities
- Conducted competitive analysis to counter market threats from rival brands (e.g. Oluji, Johnvents, Baker's Choice, Amel Susan, and Hords offering pure, unsweetened, and alkalized cocoa drink etc, adjusting local pricing and schemes to retain market leadership
- Trained dealer sales staff on product features, leading to a 35% increase in conversion rates VAN SALES REP (Freshyo) - OLAMS PLC - Afprint Isolo Lagos State
(2012-04 - 2015-04)
- Always maintained contact with all customers within Agege markets and ensured good service delivery
- Driving a van and selling products to customers
- Liaising with other departments to ensure optimal customer services
- Performing basic van maintenance tasks, such as checking tire pressure, and gas and oil levels
- Signing sales contracts, taking purchase orders, and collecting payments
- Accounting for the safe and timeous delivery of purchased products
- Maintaining sales and delivery records, as well as meeting sales targets
- Redistribution of Freshyo both through the open market and proximity
Subject Teacher (NYSC) - Geidam Model School - Yobe State
