Hene Benjamin

Results-driven Sales Leader and City Head with 9+ years' progressive experience in FMCG, Personal Care, and Food & Beverages across Nigeria. Proven track record of leading city-wide sales teams, building distributor networks, exceeding revenue targets, and expanding market penetration. route-to-market, and driving brand penetration across retail, wholesale, and salon channels. Adept at sales strategy, team leadership, trade marketing, and data-driven decision making.

Known for strong relationship management with retailers, wholesalers, and key accounts, coupled with excellent communication, negotiation, and people development skills.

Brand Consultant - Nutrify Nigeria

(2026-02 - 2026-07)

Collaborated with sales and marketing teams to execute route-to-market initiatives, merchandising standards, and promotional activities effectively. Monitored brand performance, customer feedback, market activities, and sales trends, providing insights and recommendations to improve commercial performance. Built and maintained strong relationships with distributors, retailers, key customers, and other stakeholders to improve brand penetration and distribution.

Supported brand activations, promotional campaigns, product launches, and other marketing initiatives to drive awareness and sales. Conducted market and competitor analysis to identify growth opportunities, consumer trends, and emerging market threats. Developed and implemented brand strategies to strengthen product visibility, market presence, and consumer engagement across assigned channels.

City Head – Sales - Lush Hair - Port Harcourt, Nigeria

(2023-08 - 2025-01)

• Directed end-to-end sales operations for Port Harcourt territory, managing distributor performance and achieving consistent monthly revenue targets for the Lush Hair brand.
• Recruited, trained, and led a team of 10+ Sales Representatives and Merchandisers, setting daily/weekly targets and monitoring performance to drive city-wide output.
• Expanded distribution network by onboarding new retail outlets, salons, and wholesalers, increasing product availability and brand visibility.
• Prepared and presented weekly and monthly sales performance reports

Sales Supervisor - Sweet Nutrition Ltd - Port Harcourt, Nigeria

(2020-06 - 2022-05)

• Achieves sales goals and service targets by cultivating and securing new customer relationships.
• Managed portfolio of key accounts across retail and wholesale channels, driving sales growth and protecting top-priority accounts.
• Executed trade promotion, marketing campaigns aligned with consumer insights, increasing brand awareness and sales volume.
• Built strong customer relationships through consultative selling, improving client retention and satisfaction ratings.
• Spice-it-up promo auditor to check promo/sales activities across North Central and North West geopolitical zones.

Senior Sales Executive - Sweet Nutrition Ltd - Port Harcourt, Nigeria

(2018-01 - 2020-05)

• Consistently met and exceeded sales quotas through strategic prospecting for sweet Nutrition Ltd
• Sold multiple products and managed portfolios of key accounts and new business development across retail and wholesale channels for Sweet Nutrition products.
• Executed marketing and trade promotion initiatives aligned with consumer insights to boost sales and brand awareness.
• Built strong client relationships through consultative selling, improving client retention and satisfaction ratings.
• Analyzed market trends and competitor activities to recommend effective sales and marketing strategies.

Sales Representative - Multipro Consumer Products Ltd - Port Harcourt, Nigeria

(2016-06 - 2018-01)

• Implemented sales strategies to grow market share for Multipro consumer brands across assigned territories.
• Provided excellent customer service, product recommendations, and after-sales support to retail and wholesale clients.
• Participated in event marketing, brand activation, and trade promotions to drive volume.
• Prepared daily, weekly, and monthly sales reports and contributed to team target achievement.

Bachelor of Science - Environmental Protection and Resource Management - University of Calabar (2008)

West Africa People Institute (2000)

First School Leaving Certificate - Housing Estate Primary School (1994)