Hope Omojewho

Communications, PR, and digital media professional with 7+ years of experience in media, brand communications, and editorial leadership, alongside managing social media platforms for leading media brands. Proven ability to support public relations initiatives, marketing campaigns, and brand storytelling through clear messaging, audience engagement, and cross-functional collaboration.

Senior Data And Content Strategist at Opera News Nigeria (2018-09 – 2025-12)

• Handled high-volume data annotation and classification, applying specialized labels (sexual, keyword, evergreen, category) for large-scale digital media assets to directly refine and train algorithmic content recommendation models.
• Enforced strict policy adherence and maintained a 95% accuracy threshold by cross-referencing multi-step standard operating procedures, ensuring precise metadata tagging and algorithmic training consistency.
• Led editorial and communications strategy to ensure consistent brand voice, clarity, and accuracy across digital platforms.
• Supported brand communications by translating organizational messaging into audience-focused content.
• Managed and coordinated a network of 100+ contributors and editors in a fast-paced publishing environment.
• Edited and quality-checked high volumes of content, ensuring alignment with brand standards and public-facing tone.
• Applied SEO and audience insights to improve content visibility, discoverability, and engagement.
• Collaborated with Product, Marketing, and external partners to support campaigns and sponsored content initiatives.
• Developed editorial guidelines and training resources to standardize messaging and workflows.
• Analyzed performance metrics and user trends to inform communication strategy and improve retention.
• Contributed to major brand moments and high-visibility coverage, supporting audience growth and platform reputation.

Social Media Manager at The Net (2023-07 – Present)

• Social Media Strategy & Reporting: Manage official brand presence across X, Instagram, and Facebook, providing detailed weekly performance reports and data-driven insights to optimize engagement.
• Documentation & Content Planning: Utilize Microsoft Office Suite and Meta Business Suite to maintain precise editorial calendars and documentation for marketing campaigns.
• Customer & Audience Management: Monitor real-time audience interactions and manage community engagement, ensuring high-quality professional communication that protects brand reputation.
• Cross-Functional Coordination: Collaborate with editorial and creative teams to align social content with broader business goals, demonstrating strict attention to detail in high-visibility messaging.
• Project Documentation: Translate complex editorial and promotional content into platform-specific formats, maintaining organized records of all digital assets and campaign results.

Bachelor of Engineering in Petroleum Engineering – University of Benin (2015)