Ibrahim Abdulsalam

Results-driven Sales Professional and Product Designer with experience in agribusiness, customer relationship management, territory expansion, and digital product design. Proven ability to drive revenue growth, manage distributor networks, strengthen customer relationships, and execute market penetration strategies across multiple regions in Nigeria. Skilled in sales operations, business development, market intelligence, and brand visibility execution, with additional expertise in UI/UX design and visual communication.

Adept at collaborating with cross-functional teams, analyzing market trends, and delivering customer-focused solutions in fast-paced environments.

Field Sales Representative at Grand Cereals Ltd (2025-08 – Present)

• Manage assigned territories across the South-West region of Nigeria, ensuring consistent market coverage and customer engagement.
• Drive achievement of sales volume, revenue, and profitability targets within assigned territories.
• Execute effective territory development strategies through distributor recruitment, relationship management, and retail expansion.
• Maintain strong relationships with distributors, wholesalers, retailers, and farmers to increase market penetration and customer retention.
• Conduct periodic business performance reviews and joint business planning sessions with distributors.
• Ensure compliance with recommended pricing structures across trade channels.
• Implement promotional campaigns, product visibility initiatives, and POS material deployment to strengthen brand presence.
• Manage customer relationships throughout the sales cycle while ensuring excellent customer satisfaction.
• Resolve customer complaints and operational issues related to product delivery and service support.
• Monitor market trends, competitor activities, and customer feedback to provide strategic business insights.
• Prepare and submit daily, weekly, and monthly sales reports, territory updates, and performance analyses.
• Implement effective credit management practices to minimize bad debts and improve collections.

Sales Representative at Jubaili Agrotec Ltd (2021-05 – 2025-07)

Covered the South-West region of Nigeria from Jan. 2025 – Jul. 2025. Covered the South-East and South-South regions of Nigeria from Jan. 2024 – Dec. 2024. Covered the South-West region of Nigeria from May 2021 – Dec. 2023.

• Identified and developed potential customers through market research, networking, and strategic prospecting.
• Built, maintained, and strengthened long-term relationships with customers and key stakeholders.
• Presented product details and technical information to influence purchasing decisions and increase sales.
• Generated customer orders while identifying customer needs and recommending suitable solutions.
• Negotiated sales agreements, managed outstanding balances, and supported payment collections.
• Set, monitored, and achieved sales targets while preparing detailed daily, weekly, and monthly sales reports.
• Ensured high customer satisfaction by addressing concerns promptly and maintaining regular follow-ups.
• Gathered market intelligence and competitor insights to support strategic decision-making and business growth.
• Implement promotional campaigns, product visibility initiatives, and POS material deployment to strengthen brand presence.
• Manage customer relationships throughout the sales cycle while ensuring excellent customer satisfaction.
• Resolve customer complaints and operational issues related to product delivery and service support.
• Monitor market trends, competitor activities, and customer feedback to provide strategic business insights.
• Prepare and submit daily, weekly, and monthly sales reports, territory updates, and performance analyses.
• Implement effective credit management practices to minimize bad debts and improve collections.

Intern Product Designer at Enoverlab (2024-01 – 2024-07)

• Contributed to the development of SwiftDispatch, a centralized logistics platform for dispatch rider recruitment, delivery tracking, and cost-efficient logistics management.
• Designed and implemented user interface elements through user research, wireframing, prototyping, and usability testing.
• Developed responsive and user-centered design solutions optimized for mobile and desktop experiences.
• Collaborated with cross-functional teams to conceptualize and improve product features and workflows.
• Created visually engaging product assets and design systems to improve user interaction and accessibility.

Intern Product Designer at Perxels (2023-07 – 2023-11)

• Worked on innovative digital products including JK Logistics, VaccineApp, and Savure.
• Contributed to the design of JK Logistics, improving package pickup and delivery processes through a responsive user experience.
• Supported the design of VaccineApp, a centralized platform for vaccination and medication record management.
• Assisted in the design of Savure, a financial savings solution tailored for undergraduate students.
• Conducted user testing and gathered feedback to improve usability and customer satisfaction.
• Delivered high-quality developer-ready prototypes while managing multiple projects within strict timelines.

Senior Graphic Designer at Presidential Digitals (2018-01 – 2021-04)

• Developed brand identities and visual assets that strengthened client positioning and brand recognition.
• Led the design and production of marketing materials that contributed to increased client engagement and sales performance.
• Conducted competitor analysis to support strategic design decisions and brand differentiation.
• Maintained consistent branding across multiple communication and marketing channels.
• Collaborated with marketing and advertising teams to create compelling digital and print designs.
• Supported team growth by contributing to the recruitment and onboarding of junior creatives.

Bachelor of Technology in Animal Production & Health – Ladoke Akintola University of Technology (2014-01 – 2020-12)