Ibrahim Agunpopo

Content Marketing Manager with 5+ years of experience building multi-channel content engines for B2B SaaS and technical brands. I own editorial calendars, write performance-driven campaign copy, and act as lead editor for executive and SME contributors. Leveraging SEO data, AI-assisted workflows, and deep cross-functional collaboration with product and sales teams, I turn complex technical ideas into clear, audience-relevant content that builds brand authority and supports demand generation.

Content Writer → Snr Content Manager - Popcy Studio - Ogun State, Nigeria

(2020-06 - 2022-08)

• Authored 500+ long-form digital assets across business and technology sectors.
• Built editorial guidelines and content frameworks to standardize tone and quality.
• Managed publishing workflows and maintained structured content repositories.
• Produced email campaigns achieving 40%+ open rates and 20% CTR.
• Used AI-assisted research and drafting tools to improve efficiency while maintaining editorial quality.

Snr Content Manager - Popcy Studio - Ogun State, Nigeria

(2025-08)

Freelance

Content Manager - Jumpfactor Marketing - Ontario, Canada

(2024-10 - 2025-06)

Full-Time

• Wrote and edited website content, blogs, email campaigns, case studies, and sales collateral for 10+ B2B clients across technical and regulated industries, including SaaS and professional services.
• Collaborated closely with designers and marketers to develop on-brief, on-brand multi-channel creative concepts.
• Took ownership of projects from kickoff to final delivery, incorporating client feedback and strategic direction.
• Supported SEO and GEO performance goals by optimizing content structure, messaging, and clarity, contributing to improved organic visibility and time-on-page for client websites.
• Helped translate technical and business-heavy topics into clear, audience-focused narratives.
• Managed multiple deadlines simultaneously while maintaining high editorial standards.

Content Manager - Berlin-Benz - London, England

(2022-10 - 2024-09)

Full-Time

• Produced strategic content across five global regions, supporting brand campaigns and growth initiatives.
• Increased website traffic by 22% in three months through structured, insight-led content updates.
• Led copywriting for a rebrand campaign, generating 9,800+ social engagements.
• Worked with cross-functional teams to ensure messaging consistency and clarity across channels.
• Balanced creativity with precision when writing for brand, marketing, and performance goals.

Content Marketing Specialist - LeadSEO.io - Ontario, Canada

(2022-02 - 2024-06)

Part-Time

• Led content strategy across blogs, email, social media, and website assets to support brand growth and demand generation.
• Planned and executed thought leadership content that positioned the brand as a trusted authority in digital marketing and SEO.
• Oversaw content lifecycle from research and ideation to publishing and optimization, ensuring consistency across channels.
• Collaborated with marketing stakeholders to align content with business goals, user intent, and conversion pathways.
• Optimized web and landing page copy to improve clarity, engagement, and conversion performance.

YouTube Scriptwriter - Mirald Scale Content - Ile-Ife, Nigeria

(2023-11 - 2024-10)

Full-Time

• Developed structured scripts for educational and brand-focused video content.
• Collaborated with editors and content leads to ensure brand-aligned storytelling.

Social Media Manager - Pepperoni Foods - Port Harcourt, Nigeria

(2023-01 - 2023-10)

Contract

• Managed day-to-day social media operations across Instagram and other digital platforms.
• Increased follower growth by 10% and improved engagement rates from 3% to 5%.
• Designed campaign graphics and coordinated influencer collaborations.
• Aligned social media campaigns with website traffic objectives, driving 15% increase in visits.
• Monitored platform performance and adjusted content strategies accordingly.

News Desk Editor - Lagos Traffic Radio - Lagos

(2017-08 - 2018-09)

Internship

• Oversaw editorial review of 50+ weekly stories for accuracy and compliance.
• Coordinated newsroom workflow and stakeholder communication.
• Ensured accuracy, compliance, and reputational integrity of published materials.

Bachelor of Arts - English & Communication Arts - Ignatius Ajuru University of Education (2024)

Higher National Diploma - Mass Communication - Abraham Adesanya Polytechnic (2020)