Content Writer → Snr Content Manager - Popcy Studio - Ogun State, Nigeria
(2020-06 - 2022-08)
- Authored 500+ long-form digital assets across business and technology sectors.
- Built editorial guidelines and content frameworks to standardize tone and quality.
- Managed publishing workflows and maintained structured content repositories.
- Produced email campaigns achieving 40%+ open rates and 20% CTR.
- Used AI-assisted research and drafting tools to improve efficiency while maintaining editorial quality.
Snr Content Manager - Popcy Studio - Ogun State, Nigeria
(2025-08)
Freelance
Content Manager - Jumpfactor Marketing - Ontario, Canada
(2024-10 - 2025-06)
Full-Time
- Wrote and edited website content, blogs, email campaigns, case studies, and sales collateral for 10+ B2B clients across technical and regulated industries, including SaaS and professional services.
- Collaborated closely with designers and marketers to develop on-brief, on-brand multi-channel creative concepts.
- Took ownership of projects from kickoff to final delivery, incorporating client feedback and strategic direction.
- Supported SEO and GEO performance goals by optimizing content structure, messaging, and clarity, contributing to improved organic visibility and time-on-page for client websites.
- Helped translate technical and business-heavy topics into clear, audience-focused narratives.
- Managed multiple deadlines simultaneously while maintaining high editorial standards.
Content Manager - Berlin-Benz - London, England
(2022-10 - 2024-09)
Full-Time
- Produced strategic content across five global regions, supporting brand campaigns and growth initiatives.
- Increased website traffic by 22% in three months through structured, insight-led content updates.
- Led copywriting for a rebrand campaign, generating 9,800+ social engagements.
- Worked with cross-functional teams to ensure messaging consistency and clarity across channels.
- Balanced creativity with precision when writing for brand, marketing, and performance goals.
Content Marketing Specialist - LeadSEO.io - Ontario, Canada
(2022-02 - 2024-06)
Part-Time
- Led content strategy across blogs, email, social media, and website assets to support brand growth and demand generation.
- Planned and executed thought leadership content that positioned the brand as a trusted authority in digital marketing and SEO.
- Oversaw content lifecycle from research and ideation to publishing and optimization, ensuring consistency across channels.
- Collaborated with marketing stakeholders to align content with business goals, user intent, and conversion pathways.
- Optimized web and landing page copy to improve clarity, engagement, and conversion performance.
YouTube Scriptwriter - Mirald Scale Content - Ile-Ife, Nigeria
(2023-11 - 2024-10)
Full-Time
- Developed structured scripts for educational and brand-focused video content.
- Collaborated with editors and content leads to ensure brand-aligned storytelling.
Social Media Manager - Pepperoni Foods - Port Harcourt, Nigeria
(2023-01 - 2023-10)
Contract
- Managed day-to-day social media operations across Instagram and other digital platforms.
- Increased follower growth by 10% and improved engagement rates from 3% to 5%.
- Designed campaign graphics and coordinated influencer collaborations.
- Aligned social media campaigns with website traffic objectives, driving 15% increase in visits.
- Monitored platform performance and adjusted content strategies accordingly.
News Desk Editor - Lagos Traffic Radio - Lagos
(2017-08 - 2018-09)
Internship
- Oversaw editorial review of 50+ weekly stories for accuracy and compliance.
- Coordinated newsroom workflow and stakeholder communication.
- Ensured accuracy, compliance, and reputational integrity of published materials.
