Product Designer (Freelance) at Somatic Designs (2025-07 – Present)
Consultancy · Web & Mobile · B2B / B2C
- Own the full product design process across startup engagements — from discovery and user research through wireframing, high-fidelity UI, and developer handoff across web and mobile.
- Designed Haelsoft Marketplace across 120+ screens and 4 user roles (Buyer, Course Creator, Affiliate, and Admin) — a multi-sided platform for selling courses, digital products, and professional services, recognised by the client for role-based flow clarity.
Product Designer at Dafe Software (2024-04 – 2025-05)
B2B Marketplace · Enterprise SaaS · Oil & Gas · Construction · Web
- Designed Genesis Marketplace from concept to production-ready handoff — a multi-role B2B procurement platform covering 200+ screens and a 100+ component design system across four user roles, digitizing high-risk manual procurement of heavy-duty equipment with vendor verification, escrow payments, and logistics tracking.
- Redesigned Beleful food-ordering app across 64+ screens, improving usability by ~50% and increasing operational visibility for vendors and kitchen operators — reducing friction from discovery to checkout.
- Designed PERP, a cloud-based pharmacy ERP for healthcare clients — delivering 46+ screens covering inventory management, sales workflows, and multi-branch operations, enabling pharmacy staff to manage stock, sales, and multiple locations from a single platform.
- Built three independent design systems — one per product — ensuring dedicated component libraries that maintained visual consistency and reduced design-to-development iteration time across all products.
- Drove all design decisions across three simultaneous products as lead designer — coordinating with engineering and business stakeholders while supervising 5 junior designers and interns to maintain quality and consistency.
Graphic & Product Designer at Haelsoft Digital (2021-11 – 2024-02)
Digital Transformation · Finance · EdTech · B2B/B2C
- Delivered brand identity design and visual assets for clients across finance, education, e-commerce, and healthcare at one of Nigeria's 100 fastest-growing startups — managing visual design across multiple concurrent client projects, including UI contributions to client-facing digital products.
- Mentored 3 design interns through structured sprint reviews, establishing visual design standards that improved team consistency and output quality.
Graphic Designer at Lumen Press Communications (2018-09 – 2019-12)
Campus Media · Visual Design · Non-profit
- Directed visual strategy and layout design for Lumen, leading the publication's transition to digital publishing at FUTO — expanding access to campus news and educational content for 20,000+ students and staff and improving the timeliness of information dissemination.
- Trained junior designers in design principles and tools, establishing consistent visual standards across the publication team.