Brand and Marketing Communications
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I am an experienced brand and marketing communication expert, with over 8 years of experience in the advertising, media, content development, and consumer research field. I develop the most amazing communication strategy for start-ups and multinationals by helping them bridge the gap between consumer acquisition and retention.
CREATIVE DIRECTOR | BLACKBOARD SOFT
2020 – 2022
Planning and executing marketing campaigns
Creating brand tone and implementing tailored marketing plans based on individual client requirements
Directing brainstorming meetings and creative sessions
Strategizing the best marketing communication ideas and practices for brand visibility
Evaluating trends, assessing new data, and keeping up-to-date with the latest marketing techniques
Developing and translating Briefs into Campaigns and creating ideas for both Online and Offline activations
Supervising the creative unit and assigning project workloads to graphic designers, copywriters, and strategists
Monitoring the quality of creative materials developed in the creative unit and campaign deliverable deadline
SENIOR BRAND AND MARKETING COMMUNICATIONS OFFICER
WEST AFRICA | GREENLIGHT PLANET
2018 – 2020
Analyzing new consumer insights from the field
Developing and translating Briefs into Campaigns and creating ideas for both Online and Offline activations
Supervising the creative unit; Art directors, Graphic designers, Copywriters, and Strategist
Developing external and internal communication materials
Monitoring the quality of creative materials developed in the creative unit.
LEAD STRATEGIST/COPYWRITER | KARIS AND SAZII
2016 – 2018
Developing the marketing strategy/approach for brand campaigns
Performing brand analysis and understanding the competitive landscape
Analyzing consumer insights for proper messaging and campaign impact
Identifying important marketing trends that can bring meaningful brand awareness
Monitoring the success of a brand campaign
CREATIVE LEAD | BUCKWYLD MEDIA
2016 – 2015
Writing and monitoring Tv advert productions, Radio jingles, and skits
Writing Artiste performance treatments and general event flow
Monitoring post-event activations for campaign assessment and evaluation
Leading the brainstorming session of the creative unit
Supervising Graphic designers, Editors, and Videographers
Nigerian Breweries – Star Trek 2016 (for the Star beer brand)
Enugu State Ministry of Tourism – Enugu Amaka
5ive Music - Chocolate music
Buckwyld n Breathless - (For 2face & Hypertek media)
COPYWRITER | ETU ODI COMMUNICATIONS
2014 – 2015
Developing Creative Ideas and Concepts
Writing Headlines and Copy that reflect the Brand message.
Amending and redeveloping adverts in response to my Creative Director's feedback
Preparing presentation/proposal slides for client’s pitch
Participating in the brainstorming sessions
Nigerian Breweries (33 Lager beer. Turbo King, Williams)
Society For Family Health (SFH)
Mama Cass & Cata Spa
Diploma in Marketing Communications | O2 Academy Lagos
2014
B.SC Microbiology | Anambra State University Uli
2011
