James Adeleye

SEO & GEO Specialist with 3+ years driving organic growth for marketplace and fintech-adjacent platforms. Expert in technical audits, AI-crawler infrastructure, Schema markup, and full-stack SEO implementation. Combines front-end development with data-driven strategy to scale search visibility.

SEO Specialist & Ads Manager - Blinkers Nigeria - Lagos, Nigeria

(2025-07)

Blinkers Nigeria is a marketplace platform offering both a website and mobile app for buyers and sellers across Nigeria.

• Resolved enterprise-scale crawl issues across thousands of SKUs — fixing sitemaps, canonicals, 404s, and CSR bottlenecks via GSC, GA4 & Merchant Center
• Built AI-crawler discovery infrastructure (llms.txt, webmpc) and Schema templates for product, job, and seller pages to boost GEO and AI Overview visibility
• Grew Domain Authority for Blinkers Nigeria and Kingmakers Blog from 0–1 via strategic link-building and SEMrush-led competitor backlink benchmarking against Jiji.ng

SEO Specialist - 234deals - Lagos, Nigeria

(2026-06)

234deals is a Nigerian e-commerce marketplace connecting buyers and sellers across multiple product categories.

• Designed and executed a 16-point technical SEO strategy covering URL restructuring, 301 redirects, category hierarchy, and Merchant Center configuration for 234deals
• Audited and consolidated 200+ duplicate meta titles/descriptions; implemented governance controls to prevent future on-page optimization decay
• Reduced domain spam score from 4 to 2 using Google's Disavow Tool, then drove Domain Authority growth through targeted GEO and link-building initiatives

Full-Stack Developer & SEO Specialist - Margies Home Stay - Lagos, Nigeria

(2025-01)

Margies Home Stay is a Nigerian hospitality and short-let accommodation platform.

• Led full-stack development with embedded SEO — meta tags, heading hierarchy, canonical tags, and local Schema markup targeting short-let and hospitality queries
• Integrated GSC and GA4 monitoring; built keyword strategy for hospitality verticals to inform content roadmap and improve indexing coverage
• Optimized Core Web Vitals, page load performance, and mobile usability through technical audits and front-end architecture improvements

Ads Manager - Tiancee Place - Lagos, Nigeria

(2025-01 - 2026-06)

• Planned and optimized paid social campaigns for Tiancee Place, improving budget allocation and ROAS to drive bookings in the hospitality vertical

Frontend Developer (Freelance) - Personal Portfolio & Projects - Lagos, Nigeria

(2024-01)

• Engineered personal portfolio for search performance, achieving 40% faster page load via Core Web Vitals optimization and front-end performance tuning

Senior Secondary Certificate - Loret High School (2013-01)