Johnson Kalu

Brands that can't break through the noise don't just lose followers — they lose revenue. As a Social Media Manager and Brand Strategist with hands-on experience across hospitality, education, and the creative economy, I help businesses build the kind of digital presence that actually converts. I've grown audiences from zero to 800+ in under 90 days, tripled course enrolment through targeted content, and delivered 5x returns on paid ad campaigns.

Currently leading re-branding at Afrihub Investment Academy as CMO and driving brand strategy at Tether Art Studios — I bring both the strategic vision and the execution muscle to take a brand from invisible to undeniable.

Social Media Manager & CMO at Afrihub Investment Academy (2026-03 – Present)

• Leading a full re-branding initiative — repositioning the academy's identity, messaging, and visual presence across all digital platforms
• Overseeing content strategy, brand voice, and marketing communications to align with the academy's growth objectives
• Managing end-to-end social media operations including content calendar, platform management, and audience engagement
• Developing brand guidelines and marketing assets to ensure consistency across all touch-points.

Brand Strategist at Tether Art Studios (2026-01 – Present)

• Developing brand identity, positioning, and go-to-market strategy for a creative studio connecting visual artists to collectors across Nigeria
• Building and managing the studio's digital presence — crafting content strategy, brand voice, and visual identity across all platforms
• Driving audience growth through strategic storytelling, community engagement, and targeted content campaigns
• Establishing brand guidelines and creative assets that communicate the studio's value to artists and collectors alike

Social Media Manager at Procuisine Culinary School (2025-08 – 2025-10)

• Grew social media presence from 0 to 800+ followers across Instagram, Facebook, and TikTok within 3 months
• Drove a 3x increase in course sign-ups through targeted content campaigns, storytelling, and platform optimisation
• Executed a paid ad campaign that achieved a 5x conversion rate — attributable to precision audience targeting and compelling creative
• Produced all content formats: reels, carousels, stories, and short-form video to maximise reach and engagement

Social Media Manager at Confession Lounge – Benin City (2025-05 – 2025-10)

• Developed and executed a full content strategy across Instagram, TikTok, and Facebook — improving post frequency by 3x
• Analysed platform analytics to identify peak engagement windows, optimising scheduling and boosting organic reach
• Produced creative visual content — graphics, reels, and stories — aligned with the brand voice to attract new customers
• Grew the brand's social media presence, increasing follower engagement and driving customer footfall

Freelance Graphic Designer at Kiks Designz (2023-01 – 2025-05)

• Completed 30+ logo and brand identity designs across multiple industries — demonstrating strong visual brand thinking
• Delivered end-to-end design briefs from concept to final asset, managing client expectations throughout

Graphic Designer & Customer Service Assistant at Media Works Computers (2021-01 – 2023-11)

• Designed print and digital media materials for diverse client briefs — recognised with a Graphic Designing Certificate for excellence
• Combined design delivery with direct customer service — building communication, project management, and client satisfaction skills

Receptionist at Muse Boutique Hotel & Suites (2024-06 – 2024-10)

• Delivered front-desk service for a premium hospitality brand, gaining deep insight into brand experience and guest communication

West African Senior School Certificate (WAEC) – Army Day Secondary School, Awknanaw (2024)

First School Leaving Certificate (FSLC) – St. Theresa Tots Center (2017)