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Johnson King

Johnson King

Brand Strategist

Lagos48 NGN/hourMember since April 22, 2026
Brand StrategistAudience GrowthBrand CommunicationGraphic Design
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About

Social media manager with experience across the culinary, hospitality, education, and creative sectors. Proven track record of growing audiences from scratch — including 0 to 800+ followers in 90 days — and executing content campaigns that drive measurable results. Skilled at managing full content cycles across Instagram, TikTok, Facebook, and LinkedIn, from planning and production to scheduling and performance reporting.

Comfortable working independently and handling multiple accounts simultaneously.

Experience

Social Media Manager & CMO - Afrihub Investment Academy

(2026-03)

  • Leading a full brand repositioning — updating visual identity, messaging, and platform presence across all active channels
  • Managing the content calendar end-to-end: planning, creation, scheduling, and engagement tracking
  • Developing brand guidelines and marketing assets to ensure consistent communication across touchpoints
  • Overseeing brand voice and tone across social media, email, and marketing materials aligned with growth objectives

Brand & Social Media Strategist - Tether Art Studios

(2026-01)

  • Building and managing the studio's full social media presence across Instagram and other platforms
  • Developing content strategy and brand voice to connect visual artists with collectors across Nigeria
  • Creating and publishing content across formats — reels, carousels, static posts, and stories
  • Designing brand assets and visual guidelines that communicate the studio's identity clearly and consistently

Social Media Manager - Procuisine Culinary School

(2025-08 - 2025-10)

  • Grew the school's combined social media following from 0 to 800+ across Instagram, Facebook, and TikTok in under 90 days
  • Drove a 3x increase in course enrolments through targeted content campaigns focused on storytelling and social proof
  • Executed a paid Meta ad campaign that achieved a 5x conversion rate through precision audience targeting and strong creative
  • Produced all content in-house — reels, carousels, stories, and short-form video — maintaining a consistent posting schedule

Social Media Manager - Confession Lounge

(2025-05 - 2025-10)

  • Developed and executed content strategy across Instagram, TikTok, and Facebook, increasing post frequency by 3x
  • Used platform analytics to identify peak engagement windows and optimise the publishing schedule for better organic reach
  • Produced all creative assets — graphics, reels, and stories — aligned with the brand's visual identity and tone
  • Grew follower engagement and helped drive increased foot traffic through consistent, targeted content output

Freelance Graphic Designer - Kiks Designz

(2023-01 - 2025-05)

  • Completed 30+ logo and brand identity projects across multiple industries, handling each from concept to final delivery
  • Managed client briefs and timelines independently, maintaining high satisfaction across all engagements

Graphic Designer & Customer Service - Media Works Computers

(2021-01 - 2023-11)

  • Designed print and digital materials for a range of client briefs; recognised with an internal Graphic Design Certificate
  • Combined design delivery with direct client-facing communication, building strong project management habits

Receptionist - Muse Boutique Hotel & Suites

(2024-06 - 2024-10)

  • Delivered front-desk service for a premium hospitality brand, gaining practical insight into brand experience and guest communication

Education

West African Senior School Certificate (WAEC) - Army Day Secondary School, Enugu (2024)

Skills

Brand Strategist

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