Justina Oyem

I am a driven marketing communications specialist with over five years of experience. Extensive social media management, copywriting and audience management history coupled with traditional and digital marketing experience. Enthusiastic and innovative problem-solver with proven ability to consistently improve methods and generate creative solutions. Team oriented agility to respond to current trends and best practices.

JAN 2021 – PRESENT

SENIOR MEDIA & COMMUNICATIONS EXECUTIVE, DKT INTERNATIONAL NIGERIA

• Manages a team of 4 (2 Media Executives, 2 Creative Designers)
• Formulate media & communications strategies (online and offline) to increase brand awareness, audience engagement, reach and support product uptake
• Manage social media accounts (Facebook, Twitter, Instagram), taking lead in scheduling, publishing, writing and curation of content and events that align communication goals with business objectives and TA interests.
• Running, monitoring, measuring, tracking, and reporting of media campaigns
• Monitor and evaluate media campaigns for monthly, quarterly, and yearly report compilation and insight generation to improve brand’s communication strategies and tactics.
• Source and liaise with Third party Influencers, Blogs etc for campaigns
• Draft and edit copy, search engine optimised blog and other marketing materials
• Track and measure SEO and Google Analytics metrics and provide reports
• Prepare and manage the digital marketing budget
• Develop training slides to tutor sales reps on the roles of media and communications in relation to sales
• Draft media brief, engage, manage Media agencies and relationship management for successful campaign implementation
• Liaise with the Programs department to implement, execute and track campaigns and activities that are of interest to donors
• Organise and participate in outreaches to raise awareness on sexual and reproductive health and family planning
• Plan and participate in external sales/marketing conferences held nationwide to generate sales and raise awareness for the brands

JAN 2020 – DEC 2020

MEDIA & COMMUNICATIONS/MARKETING EXECUTIVE, DKT INTERNATIONAL NIGERIA

• Draft, edit and schedule content for the honeyandbanana website
• Sourcing of radio / tv stations that appeal to the organisation’s target audience
• Planning and training of doctors’ pan Nigeria on media ethics before appearance on the Radio and TV shows
• Anchoring/ co-anchoring of contraceptive radio programs
• Drafting of newsletters and Press releases for the organization
• Sourcing, reviewing, and liaising with media agencies and third-party platforms to develop campaigns for offline platforms (Radio and BTL advert) and online platforms
• Developing monthly reports for radio campaigns
• Planning, script development and presentation for vox pop activities • Manage organic and paid activities across all social media channels (Facebook, Twitter, Instagram) to grow the brand, drive traffic and engage the audience
• Liaise with Agency to produce the first ever Fiesta condoms TVC
• Create monthly, quarterly, and annual media/marketing reports
• Planning and participating in mini activations at different events
• Regular field visits to track sales activities of sales representatives, writing of field reports
• Developing monthly marketing reports for kiss condoms using the tool, Telynet

FEB 2018 – DEC 2019

BRAND MANAGEMENT EXECUTIVE, DKT INTERNATIONAL NIGERIA

• Content development for the condom and lubricant brand, Ella (a feminine positioned brand)
• Market research for Ella condoms and choosing of brand variants
• Liaised with external stakeholders (manufacturers, suppliers), Regulatory team to develop ideas for brands
• Liaised with the Creative designer for the product pack artwork and stand design
• Develop Product presentation slides
• Develop content for the DKT Contraceptive Call Center- Honey&Banana Connect promotional materials
• Develop content for the Call Center to include in the organization’s Planogram
• Allocate materials, track distribution and effective usage of the promotional materials amongst the sales reps
• Work with the Media & Communications team to plan an online campaign to promote the Honey&Banana Connect Call Center

NOV 2017 – JAN 2018

QUALITY ASSURANCE SUPERVISOR, DKT INTERNATIONAL, NIGERIA

• Management of the DKT Contraceptive Call Center- Honey&Banana Connect
• Treated escalated issues from the Call Agents
• Develop and send weekly reports to the Marketing Manager
• Monitored inbound and outbound calls to ensure they are in line with best practices
• Trained and supervised Call Agents recruits

MAY 2017 – OCT 2017

GRADUATE TRAINEE, DKT INTERNATIONAL, NIGERIA

• Monitoring competition activities and in-depth research and analysis to compile extensive reports for the marketing team.
• Conducting market assessment research for new products launch
• Draft, edit, schedule content for brand’s social media platforms.
• Review TV script for the popular MTV Shuga series to meet marketing partnership goals.

MAY 2015 – APR 2016

NEWS PRODUCER, RAINBOW FM, OGUN

• Monitor news feeds, including searching social media and engaging with reporters, to gather and evaluate relevant news and information
• Developing content, writing material for scripts, and daily news bulletins
• Presenting programmes or managing presenters for both pre-recorded and recorded output
• Undertaking editing, interviewing, and reporting duties as necessary
• Curation of appropriate song playlists for different programs on the radio

APR 2013 – SEP 2013

RADIO INTERN, RAYPOWER FM, BENIN

• Co-anchor on the Powerplay daily evening show
• Sourcing news item and programme scripting for the Powerplay show
• Planning and conducting personality interviews on-air
• Draft and edit radio documentary scripts and program rundown

2017 - 2018

MASTER OF SCIENCE IN MASS COMMUNICATIONS, UNIVERSITY OF LAGOS

Major: Public Relations & Advertising 2010 - 2014

BACHELOR OF ARTS IN MASS COMMUNICATIONS, UNIVERSITY OF BENIN

Major: Broadcasting