JAN 2021 – PRESENT
SENIOR MEDIA & COMMUNICATIONS EXECUTIVE, DKT INTERNATIONAL NIGERIA
- Manages a team of 4 (2 Media Executives, 2 Creative Designers)
- Formulate media & communications strategies (online and offline) to increase brand awareness, audience engagement, reach and support product uptake
- Manage social media accounts (Facebook, Twitter, Instagram), taking lead in scheduling, publishing, writing and curation of content and events that align communication goals with business objectives and TA interests.
- Running, monitoring, measuring, tracking, and reporting of media campaigns
- Monitor and evaluate media campaigns for monthly, quarterly, and yearly report compilation and insight generation to improve brand’s communication strategies and tactics.
- Source and liaise with Third party Influencers, Blogs etc for campaigns
- Draft and edit copy, search engine optimised blog and other marketing materials
- Track and measure SEO and Google Analytics metrics and provide reports
- Prepare and manage the digital marketing budget
- Develop training slides to tutor sales reps on the roles of media and communications in relation to sales
- Draft media brief, engage, manage Media agencies and relationship management for successful campaign implementation
- Liaise with the Programs department to implement, execute and track campaigns and activities that are of interest to donors
- Organise and participate in outreaches to raise awareness on sexual and reproductive health and family planning
- Plan and participate in external sales/marketing conferences held nationwide to generate sales and raise awareness for the brands
JAN 2020 – DEC 2020
MEDIA & COMMUNICATIONS/MARKETING EXECUTIVE, DKT INTERNATIONAL NIGERIA
- Draft, edit and schedule content for the honeyandbanana website
- Sourcing of radio / tv stations that appeal to the organisation’s target audience
- Planning and training of doctors’ pan Nigeria on media ethics before appearance on the Radio and TV shows
- Anchoring/ co-anchoring of contraceptive radio programs
- Drafting of newsletters and Press releases for the organization
- Sourcing, reviewing, and liaising with media agencies and third-party platforms to develop campaigns for offline platforms (Radio and BTL advert) and online platforms
- Developing monthly reports for radio campaigns
- Planning, script development and presentation for vox pop activities • Manage organic and paid activities across all social media channels (Facebook, Twitter, Instagram) to grow the brand, drive traffic and engage the audience
- Liaise with Agency to produce the first ever Fiesta condoms TVC
- Create monthly, quarterly, and annual media/marketing reports
- Planning and participating in mini activations at different events
- Regular field visits to track sales activities of sales representatives, writing of field reports
- Developing monthly marketing reports for kiss condoms using the tool, Telynet
FEB 2018 – DEC 2019
BRAND MANAGEMENT EXECUTIVE, DKT INTERNATIONAL NIGERIA
- Content development for the condom and lubricant brand, Ella (a feminine positioned brand)
- Market research for Ella condoms and choosing of brand variants
- Liaised with external stakeholders (manufacturers, suppliers), Regulatory team to develop ideas for brands
- Liaised with the Creative designer for the product pack artwork and stand design
- Develop Product presentation slides
- Develop content for the DKT Contraceptive Call Center- Honey&Banana Connect promotional materials
- Develop content for the Call Center to include in the organization’s Planogram
- Allocate materials, track distribution and effective usage of the promotional materials amongst the sales reps
- Work with the Media & Communications team to plan an online campaign to promote the Honey&Banana Connect Call Center
NOV 2017 – JAN 2018
QUALITY ASSURANCE SUPERVISOR, DKT INTERNATIONAL, NIGERIA
- Management of the DKT Contraceptive Call Center- Honey&Banana Connect
- Treated escalated issues from the Call Agents
- Develop and send weekly reports to the Marketing Manager
- Monitored inbound and outbound calls to ensure they are in line with best practices
- Trained and supervised Call Agents recruits
MAY 2017 – OCT 2017
GRADUATE TRAINEE, DKT INTERNATIONAL, NIGERIA
- Monitoring competition activities and in-depth research and analysis to compile extensive reports for the marketing team.
- Conducting market assessment research for new products launch
- Draft, edit, schedule content for brand’s social media platforms.
- Review TV script for the popular MTV Shuga series to meet marketing partnership goals.
MAY 2015 – APR 2016
NEWS PRODUCER, RAINBOW FM, OGUN
- Monitor news feeds, including searching social media and engaging with reporters, to gather and evaluate relevant news and information
- Developing content, writing material for scripts, and daily news bulletins
- Presenting programmes or managing presenters for both pre-recorded and recorded output
- Undertaking editing, interviewing, and reporting duties as necessary
- Curation of appropriate song playlists for different programs on the radio
APR 2013 – SEP 2013
RADIO INTERN, RAYPOWER FM, BENIN
- Co-anchor on the Powerplay daily evening show
- Sourcing news item and programme scripting for the Powerplay show
- Planning and conducting personality interviews on-air
- Draft and edit radio documentary scripts and program rundown
