Kehinde Ayodele

Strategic communications and marketing leader with over six years of experience building brands, leading multi-channel campaigns, and crafting narratives that move audiences to action. Proven ability to develop and execute brand strategy, manage communications across digital and traditional platforms, produce high-impact content, and lead teams toward measurable commercial results. Commercially minded, creatively driven, and deeply familiar with the role AI plays in modern marketing — from content creation and audience insights to workflow automation and campaign optimization.

Thrives in fast-paced, entrepreneurial environments where brand, storytelling, and growth intersect.

Content Lead at GOMYCODE (2025-12 – Present)

• Developed and executed a comprehensive brand communications and content strategy across digital platforms, aligning messaging with GoMyCode's mission and commercial growth targets — driving a 5% increase in AI and cloud course sales.
• Led end-to-end content production across blog posts, social media campaigns, email newsletters, radio ads, sponsorship scripts, carousel copy, and course-specific marketing materials — maintaining a consistent brand tone and voice across all channels.
• Produced and scripted radio advertisements and broadcast sponsorship content that increased inbound interest by 120%, demonstrating cross-channel storytelling capability across digital and traditional media.
• Built and managed editorial workflows, content calendars, and performance tracking frameworks — using engagement rates, organic reach, and conversion data to continuously optimize output and inform strategy.
• Collaborated cross-functionally with instructors, designers, and growth teams to produce high-quality promotional assets, course landing pages, and influencer campaign briefs that strengthened brand visibility and drove enrollment.
• Leveraged AI tools to accelerate content ideation, copywriting, campaign development, and audience research — improving team productivity and content quality across all formats.

Marketing and Communication Specialist at AMADEUS IT SOLUTIONS (2022-06 – 2025-03)

• Designed and executed targeted marketing campaigns for a global technology company — covering audience segmentation, content development, multi-channel distribution, performance tracking, and post-campaign analysis.
• Managed brand communications across Nigeria, building and maintaining strong client relationships through proactive, consistent, and high-quality messaging that drove a 15% increase in platform engagement.
• Led customer engagement initiatives using Salesforce CRM, developing strategic communication touchpoints that enhanced client experience, improved retention, and supported commercial objectives.
• Built and managed Looker Studio reporting dashboards for over 10 clients — translating performance data into clear strategic narratives and actionable recommendations for senior stakeholders.
• Coordinated cross-functional collaboration between product, sales, support, and client teams — ensuring consistent brand messaging and aligned communications throughout all customer-facing interactions.
• Supported client onboarding and platform training, producing clear communication materials and delivering structured sessions that ensured smooth adoption and long-term user success.

Media and Publicity Director at HOPE FOR US CHARITY (2021-09 – 2022-05)

• Led all media, communications, and public relations for the organization — developing press releases, stakeholder messaging, event communications, and brand content that elevated the charity's public profile.
• Managed media relations end-to-end, building relationships with journalists and media partners, handling press inquiries, and maintaining a consistent and positive organizational image across all external channels.
• Created and executed a social media content strategy that drove a 20% increase in online engagement, expanding the charity's digital community and broadening its supporter base.
• Coordinated and led the media and publicity team, managing task delegation, timelines, and delivery across all communication initiatives.

Head of Travel Operations at HERMEX TRAVELS (2025-04 – 2025-09)

• Led brand and marketing operations, defining the target market and developing strategies that appealed to audience needs — directly contributing to a 27% increase in sales.
• Built operational frameworks, KPI systems, and SLA structures that improved workflow efficiency by 15% and gave leadership real-time visibility into performance.
• Collaborated with senior leadership to align brand positioning and operational strategy with growth objectives across all service lines.

Assistant Project and Production Manager at IVM96 (2021-04 – 2021-07)

• Developed and executed marketing strategies for two new business ventures, launching campaigns that delivered a 10% increase in sales within the first operational quarter.
• Managed cross-functional coordination, vendor communications, and production processes across both ventures from inception through market entry.

Marketing Intern at MEDIA VIEW (2018-05 – 2019-03)

• Led content development efforts across social media, email, and marketing materials — facilitating creative brainstorming sessions and coordinating multimedia production to strengthen digital brand presence.

B.Sc. in Mass Communication – Oduduwa University, Osun

O-Level Certificate – Babington Macauley Junior Seminary