Mariam Adeoti

Data & Insights Associate with 8+ years of experience transforming complex datasets into actionable insights for stakeholders across emerging markets. Proven track record of informing investment decisions through data analysis and driving ecosystem growth through reporting and stakeholder engagement.

Research & Data Associate at Briter (2022 – 2025)

Analysed investment data and produced customised investment landscape studies across Africa and emerging markets, attracting institutional stakeholders and supporting investment decision-making.

• Analysed 10+ years of investment data across 10,000+ deals to identify trends in capital flows, sector performance, and market dynamics across Africa and emerging markets.
• Co-authored 20+ customised investment landscape studies across Africa, attracting institutional stakeholders (World Bank, GIZ, UK FCDO) and supporting investment decision-making across underserved markets.
• Produced and optimised monthly venture investment insights via newsletters to 10,000+ global subscribers, maintaining ~50% open rates over 3+ years and using performance data to refine content and audience engagement.
• Developed 100+ data visualisations and executive reports, contributing to recommendations on innovation policy, ecosystem strengthening, and access-to-finance initiatives.
• Developed repeatable analysis frameworks to track funding trends, investor activity, and sector performance across 15+ markets, enabling consistent insights across reports.
• Improved audience engagement by 35% by analysing performance data and optimising content and distribution strategy.
• Supported insight generation for global ecosystem events (VivaTech, GITEX Africa, AfricaArena), contributing to content development and post-event analysis.
• Managed client relationships and contributed to methodological design, analytical frameworks, and research quality assurance.

Project Manager at FATE Foundation (2018 – 2022)

Designed and scaled digital learning programmes and platforms, managing ecosystem stakeholders and coordinating multi-stakeholder events.

• Designed and scaled digital learning programmes, onboarding 2,000+ users and improving completion rates through data-informed content and engagement strategies.
• Co-launched MSMEHub.org, growing the platform to 400,000+ users through content development and user acquisition initiatives.
• Produced and scaled a flagship podcast reaching 500,000+ listeners, driving a 60% increase in engagement through performance analysis and distribution strategy.
• Mapped and engaged 100+ ecosystem stakeholders to support programme design, audience targeting, and insight generation.
• Coordinated multi-stakeholder events and policy dialogues (150+ participants), improving programme visibility and stakeholder engagement.

Bachelor of Science in Economics – Obafemi Awolowo University