Marvellous Babajide

Senior Social Media Strategist with 5+ years of experience building content strategies for brands, nonprofits, and purpose-driven organizations. Experienced in transforming complex ideas into engaging educational content that drives audience growth, brand authority, and measurable business outcomes. Skilled in Instagram strategy, TikTok content planning, copywriting, competitor research, AI-assisted workflows, analytics, and community growth.

Passionate about turning social media into a lead-generation engine rather than simply a publishing platform. Love working in highly creative and healthy environments.

BRAND MEDIA MANAGER at IBIDUNNI IGHODALO FOUNDATION (2025-06 – Present)

• Creates Monthly Social Media Content Calendars for Instagram, Tiktok, Facebook and Twitter.
• Creates strategic and relatable content that increased the Instagram page's visibility by 83% within the first month.
• Identified content opportunities, planned lead generation campaigns and improved conversion opportunities.
• Directs multiplatform content strategy that aligned with marketing objectives which yielded in cash and kind donations for the organization.
• Collaborates with the graphics designer in creating captivating and relatable designs that strengthened brand positioning.
• Collaborates with the content creator in creating emotionally compelling videos that communicates brand's value and increased brand awareness.
• Uses analytics, trends, hashtags and platform tools to measure and increase growth on Instagram, Facebook, Tiktok and Twitter.
• Manages comments, messages and overall brand image on the social platforms.
• Brainstorms with the team on content strategies and plans for the success of the organization's annual conference and anniversary.
• Plans the social media pr and marketing strategy for the organization's annual conference and anniversary.

BRAND MEDIA MANAGER at PLANET3R (2025-03 – 2026-03)

• Created monthly social media content calendar for the brand centred on circular economy and sustainability.
• Defined content pillars, content strategy and developed messaging frameworks that positioned the brand as an authority within it's niche and supported lead generation.
• Managed Facebook and Instagram platforms to advertise a Training for 1050 women and youths which improved conversion opportunities.
• Created content which increased views, engagement and following by 49% in 2 weeks.
• Lead a team of content creators and media personnels in managing media.
• Recovered suspended Instagram account from Meta within 24 hours.
• Made research on content types that easily educates and sensitizes the audience on the importance of recycling textile and nylon wastes.
• Employed analytics and other strategies to measure growth on the different social media platforms.
• Took impressive pictures and video content of eco-friendly products exhibition events for marketing and promotions which increased sales by 15%.
• Responded to comments and manages DMs on Social Media pages.

PR/MARKETING TEAM LEAD at TedxFUTA (2023-06 – 2023-09)

• Created a Marketing strategy on how to publicize the event massively.
• Vetted the content types to be posted on the social media pages.
• Coordinated, managed and grew the social media platforms by ensuring engagement and tracking progress.
• Pitched the event to media platforms like radio stations, online PR media and the university's official PR team for collaborations.

CONTENT WRITER/HEAD OF CONTENT TEAM at THE ICONIC BRAND AFRICA (AWARDS) (2021-05 – 2023-11)

• Created an explicit website content that informs and captivates readers about the brand.
• Interviewed volunteer content writers and selected the best hands for the team.
• Onboarded the volunteer writers and coordinated their submissions to meet the brand's standards.
• Created video scripts for promotional videos.
• Worked on the press release statement for the brand.
• Worked on social media posts and other promotional content for the event.

BRAND IDENTITY & COMMUNITY MANAGER at LACIUDAD INC. (2020-03 – 2020-12)

• Created brand strategies that gave the brand visibility by 45%.
• Collaborated with the graphics design team to create stunning and captivating designs for the brand.
• Made research on competitors and brainstormed on better ideas to outdo them.
• Wrote content for the brand's social media pages and other promotional content.
• Managed and grew the brand's WhatsApp community by creating promotional webinars.

Bachelor's in Industrial Chemistry – Federal University of Technology, Akure (2019 – 2024)