Maxwell Onwuka

Ready to achieve aims and results to the company

Marketing & Business Development Manager - Pacific Diagnostic Nigeria Ltd. (SIEMENS HEALTHINEERS INTERNATIONAL)

(2023-11)

• Identify new business opportunities, markets, and clients
• Develop and execute growth strategies aligned with company goals
• Drive revenue generation and market expansion
• Support long-term business planning and transformation initiatives
• Conduct market intelligence and competitor analysis
• Monitor industry trends, customer needs, and technology developments
• Use insights to shape go-to-market strategies and product positioning
• Develop and implement integrated marketing plans
• Manage campaigns (digital, events, content, branding)
• Create marketing materials like brochures, case studies, presentations
• Ensure alignment with global/regional Siemens branding and strategy
• Build and maintain strong relationships with key clients and stakeholders
• Engage with government agencies, corporate clients, partners and distributors
• Understand customer needs and propose tailored solutions
• Generate and qualify leads and business opportunities
• Develop and manage sales pipeline
• Support bid/tender processes and commercial proposals
• Work closely with sales teams to close deals and achieve targets
• Work with internal teams: Engineering, Product management, Finance, Operations
• Align marketing and business development with technical solutions and project delivery
• Coordinate strategic initiatives, workshops, and business reviews
• Track performance using KPIs and dashboards
• Contribute to portfolio planning and investment decisions
• Develop strategic partnerships and alliances
• Collaborate with vendors and external partners for growth
• Support joint ventures or large infrastructure projects
• Support pricing strategies and profitability analysis
• Monitor budgets, forecasts, and ROI on marketing campaigns
• Ensure commercial viability of projects
• Strengthen Siemens' brand in sectors like energy, healthcare, infrastructure, industry automation
• Represent the company at industry events, conferences, and client meetings

Master's - Biomedical Engineering - University of Lagos (2019)

Bachelor's - Biomedical Engineering - Babcock University Ilishan Remo (2010 - 2015)

Certification - NIBE Certified Biomedical Engineer - Nigeria Institute for Biomedical Engineer (NIBE) (2016)

SHE Course Level 1 - Health and Safety - Harvard HSE School (2009)

SHE Course Level 2 - Health and Safety - Harvard HSE School (2010)

SHE Course Level 3 - Health and Safety - Harvard HSE School (2011)

Diploma - West Africa Examination Council - Mic-bay Private School (2018)

Diploma - West Africa Examination Council - Mic-bay Private School (2000)

School Leaving Certificate - General Education - O.D.C School 1 (1990)