Mayowa Ademola

Results-driven sales, product, and business development professional with over 4 years of experience across fintech, payments, and digital financial services. Proven track record of scaling products from 108,000 to 1.3 million+ users, growing revenue by over 100%, and leading cross-functional teams to exceed regional targets. Experienced in go-to-market execution, market expansion, partnerships, and data-driven decision-making across B2B and B2C markets.

Senior Business & Product Owner – USDT Off-Ramp Solutions at Anchor (Payment Infrastructure) (2025-11 – 2026-01)

• Developed a go-to-market strategy for a USDT off-ramp solution targeting African and Latin American markets, conducting competitive analysis across 15+ regional payment providers and identifying key market opportunities.
• Built a prospect database of 200+ potential B2B clients, including fintechs, payment service providers, and cryptocurrency exchanges across Nigeria, Kenya, Ghana, and Latin America.
• Conducted market research and stakeholder interviews with payment processors to understand user needs for seamless USDT-to-fiat conversion services.
• Designed acquisition strategies and partnership frameworks based on regulatory changes and emerging cryptocurrency adoption trends in African markets.
• Collaborated with product and engineering teams to define product requirements and prioritise features based on market feedback and competitive positioning.

Regional Sales Manager - Abuja & North-Central at Hydrogen Payment Services (Fintech Payment Solutions) (2024-01 – 2025-02)

• Led a cross-functional team of 20+ sales professionals and bank officers across five territories, achieving 118% of regional revenue targets ($500K+) through strategic territory planning and data-driven product positioning.
• Deployed 700+ POS terminals across all managed regions in record time
• Developed and executed go-to-market strategies for POS terminals and payment gateway solutions, increasing market penetration by 35% in underserved segments through strategic integration with 200+ merchants.
• Managed an enterprise client portfolio worth N500M+ annually and achieved 82% client retention rate through consultative stakeholder management and value-based selling.
• Implemented an agile sales methodology that reduced time-to-value by 40% (14 to 8 days) and improved NPS from 7.2 to 8.8.

Business Manager - Merchant Business at Nomba (Payment & Banking Solutions) (2022-12 – 2024-01)

• Supervised daily operations and led sales across product divisions, driving 25% revenue growth (£150K+ divisional increase) through process optimisation and KPI tracking
• Conducted market research and competitive analysis using strategic frameworks to identify five key product opportunities, leading to portfolio expansion serving 1000+ new merchants
• Negotiated high-value contracts with five enterprise clients, securing N100M in total contract value (revenue) through strategic value proposition development.
• Agent network expansion and incentive programs through strategic partnership development and performance incentive program design.

Business Manager (Agency & Business Banking) at Accelerex Network Limited (2020-12 – 2022-09)

• Managed agency banking operations and supported the expansion of agent networks across assigned territories.
• Developed and executed business development strategies that contributed to revenue growth and stronger market presence.
• Monitored performance metrics and sales activities to ensure consistent achievement of business targets.
• Provided high-quality operational and strategic support to senior executives, improving coordination across business functions.

Master of Science in Business Analysis and Consultancy – Heriot-Watt University, Edinburgh, United Kingdom (2025-01 – 2026-05)

Bachelor of Science in Computer Science – Wesley University, Nigeria (2014-10 – 2018-11)