Mayowa Odubanjo

I'm a Business Growth Specialist with deep expertise in Digital Marketing, Website and Funnel Design, Lead Generation, Conversion Rate Optimization, Marketing Automations, and AI Implementation. I've successfully partnered with a range of clients on their digital transformation journeys, helping them scale through customized marketing and sales systems. With a forward-thinking mindset and strong analytical skills, I excel at driving results through cross-functional collaboration, delivering measurable impact across various aspects of process, marketing, and sales optimization.

Growth Specialist at Kobus Digital (2024-01 – Present)

• Drive data-backed SEO growth: Perform deep keyword research, competitor gap analysis, and on-page / technical optimizations that lift clients' organic traffic and search visibility.
• Build high-converting lead-gen assets: Design, write, and launch landing pages that consistently increase conversion rates through persuasive copy, UX best practices, and rapid A/B testing.
• Own CRM & attribution setup: Integrate GoHighLevel pipelines with web forms, ads, and email workflows, delivering full-funnel tracking from first click to closed deal and real-time ROI insights.
• Manage multi-account Google Ads portfolios: Plan and execute Search, Performance Max, and remarketing campaigns, allocating budgets strategically to maximize ROAS while reducing CPL.
• Optimize ads & funnels continuously: Run iterative tests on headlines, creatives, audiences, and landing-page elements, scaling winners and eliminating wasted spend to improve overall funnel efficiency.

Growth Specialist at LOCI Inc (2024-01 – Present)

• Launched targeted marketing campaigns across LinkedIn and email, tailored to the Ideal Customer Profile (ICP) to drive qualified engagement.
• Monitored and analyzed campaign performance metrics to continuously optimize reach, engagement, and conversions.
• Set up and managed the company CRM, ensuring accurate lead tracking, segmentation, and automation of workflows.
• Developed and executed a cohesive social media strategy, overseeing content creation and publishing across all platforms to build brand presence.
• Write high-converting campaign copy, testing and optimizing variations based on real-time performance data.
• Generated and maintained funnel reports across all stages, providing visibility into conversion metrics and growth opportunities.

Growth & Business Automation Specialist at Xfinders Technologies Ltd (2019-01 – 2024-12)

• Develop various automation and workflows for clients in various niches, using tools like GHL, Make, Zapier and Pabbly, helping to automate their process and optimize their business.
• combine skills from user experience design and copywriting to create websites and funnels to help clients convert their leads to sales.
• Optimised sales processes to best engage, acquire and retain customers.
• Lauch Campaigns for various products using the Meta Ads Manager and optimize the campaigns for optimal ROAS.

Customer Service Manager at Firstbank Limited (2017-01 – 2019-12)

• Took ownership of escalated customer issues and followed through to resolution.
• Analysed statistics and KPIs to identify potential service improvements.
• Managed high-volume customer queries simultaneously through effective multitasking.
• Managed a team of 8 customer service agents handling over 500 daily customers.

Website Designer at Firstclassmedia (2012-01 – 2017-12)

• Created and maintained design assets, including graphics and multimedia content.
• Translated design concepts into responsive and user-friendly web interfaces.
• Conducted competitor analysis to inform design decisions and innovations.
• Conducted usability testing to refine and enhance user experience.

Bachelor of Science in Mathematics – University of Agriculture, Abeokuta (2007-01 – 2011-12)