Communications & Content Lead / Strategic Communications Specialist at Zowasel (2025-02 – 2025-08)
Served as strategic communications adviser to the Founder and executive leadership, translating business priorities into integrated communication strategies for investors, development partners, regulators, staff, and farming communities.
- Developed enterprise communication strategies supporting brand positioning, stakeholder engagement, digital marketing, and organizational growth.
- Designed governance frameworks including communication workflows, editorial calendars, approval systems, messaging standards, and brand guidelines that improved communication consistency across departments.
- Led integrated communication campaigns across digital platforms, corporate channels, websites, newsletters, and executive communications aligned with business objectives.
- Directed executive communication initiatives including CEO presentations, speeches, media materials, stakeholder messaging, and corporate communication assets.
- Developed audience-specific messaging for executives, partners, farmers, regulators, and external stakeholders, adapting complex information into compelling stories that increased understanding, engagement, and organizational credibility.
- Produced content across websites, LinkedIn, newsletters, executive presentations, blogs, and multimedia channels while maintaining consistent messaging and editorial quality.
- Simplified complex agricultural, regulatory, and sustainability concepts into accessible communication frameworks supporting farmer education and stakeholder engagement.
- Managed crisis communication initiatives, media enquiries, internal communications, and strategic messaging across multiple stakeholder groups.
- Collaborated with executive leadership, board members, NGOs, international development partners, media organizations, and cross-functional teams to align communication with organizational priorities.
- Supervised multidisciplinary communication and creative teams while implementing KPIs, SOPs, quality standards, and communication governance.
- Prepared executive reports covering campaign performance, digital engagement, ROI, website performance, social media growth, and strategic communication outcomes.
Founder & Executive Media Strategy Lead at Cinamon Media Limited (2014-01 – Present)
Founded and scaled an integrated media, branding, and communications consultancy delivering strategic marketing, brand communications, and executive media solutions for corporate organizations and premium brands.
- Built a profitable media and communications business generating annual revenues of up to ₦18 million.
- Provided strategic leadership across multidisciplinary teams delivering integrated communication, branding, marketing, and media projects.
- Directed cross-functional professionals across photography, videography, branding, design, digital marketing, and client engagement.
- Recruited, mentored, and evaluated creative professionals while establishing performance standards and operational excellence.
- Developed integrated brand and marketing strategies that strengthened corporate positioning, elevated client perception, and increased market visibility for corporate and premium brands.
- Advised founders and executive clients on brand positioning, marketing communications, proposal strategy, and executive messaging to strengthen client confidence and support business development.
- Produced strategic communication assets including website content, thought leadership articles, newsletters, campaign messaging, executive profiles, multimedia storytelling, and digital content designed to strengthen brand reputation and audience engagement.
- Led campaign planning from strategic concept through execution across digital, print, events, and multimedia channels.
- Supported business development through communication strategies that generated repeat engagements from corporate clients.
- Established operational systems including project workflows, content calendars, asset management processes, approval frameworks, and production governance.
- Directed vendor relationships, project execution, quality assurance, and communication standards across concurrent projects.
- Reduced production inefficiencies through standardized workflows and communication processes that minimized rework and improved delivery consistency.
- Delivered executive communication assets including keynote presentations, corporate documentaries, investor communication materials, executive interviews, and brand campaigns.
- Managed stakeholder communication for corporate events, executive engagements, conferences, and high-profile brand activations.
- Produced over 4,000 communication assets supporting brand awareness, executive visibility, and organizational storytelling.
Creative Lead at Vantage Studio, Lagos (2021-01 – 2024-12)
Led commercial brand communications and multidisciplinary production teams delivering integrated marketing and communication solutions.
- Directed client communication, vendor relationships, project execution, production budgets, and quality assurance.
- Implemented operational systems that improved delivery efficiency and cross-functional collaboration.
Art Director at The Bridge Empire Consultancy (2019-01 – 2020-12)
Directed visual communication strategy supporting international education and corporate marketing initiatives.
- Developed scalable communication systems aligned with marketing objectives, stakeholder engagement, and brand consistency.
- Collaborated with HR and leadership teams to develop structured communication assets supporting onboarding and organizational learning.
Team Lead, Broadcasting at Enterprise Television Network (2017-01 – 2019-12)
Managed live broadcast communication, production governance, brand identity, and technical operations.
- Led multidisciplinary teams delivering broadcast-quality communication under high-pressure operational environments.
- Implemented workflow improvements reducing production errors while strengthening operational efficiency.
Director of Photography at Nimbuss Agency (2015-01 – 2017-12)
Managed live broadcast communication, production governance, brand identity, and technical operations.
- Led multidisciplinary teams delivering broadcast-quality communication under high-pressure operational environments.
- Implemented workflow improvements reducing production errors while strengthening operational efficiency.
Studio Manager at Fotokunta Studio (2002-01 – 2008-12)
Promoted from apprentice to Studio Manager based on technical performance and leadership capability.
- Increased studio revenue 4x through service innovation, operational improvements, and premium offerings.
- Managed pricing strategy, vendor relationships, budgeting, resource allocation, and staff development.
- Trained and supervised five creative professionals while overseeing daily business operations.
