Miracle Lawrence

Social Media Manager with 3+ years of experience driving visibility, growth, and ROI through marketing strategy and content execution. Increased brand awareness by up to 80% and engagement by 35%, while using KPI-driven performance analysis to deliver measurable business outcomes.

Social Media Manager at Osusu and PacknPay (2025-01 – Present)

Led marketing strategies to enhance brand visibility and drive organic growth, increasing website orders by 60% within six months. Generated over ₦30 million in organic sales through SEO in Q1 2026 without paid ads, while supporting the launch of PacknPay Lite and building a WhatsApp community of 800+ members as a scalable, low-cost marketing channel.

Social Media Manager at Trade With CEO (2025-01 – Present)

Managed social media and led product visibility campaigns, increasing visibility by 60% and engagement by 40%, while growing followers from 200 to 400+. Developed SEO-driven website copy that strengthened brand authority and contributed to a 20% increase in exchange volume.

Brand Developer and Social Media Manager at OUD Technologies (2025-03 – 2025-11)

Led the brand launch as Brand Developer and Social Media Manager, increasing awareness by 80% and engagement by 50%, while building social presence from zero to 600+ followers on Facebook and 200+ on Instagram. Executed visibility campaigns and SEO-driven strategies that secured the brand's first clients within two months.

Social Media Manager at Ecco Engineering (2025-06 – 2025-10)

Managed social media and executed Meta ad campaigns that increased brand awareness by 40% and achieved a 30% interaction rate, generating 200+ B2B leads. Developed targeted content that drove a 25% increase in reach and video views.

Social Media Manager at Dara'Afrik Foundation (2025-01 – 2025-12)

Managed social media and campaigns across multiple brands, focusing on awareness, engagement, and community growth through structured content and coordinated execution.

• Delivered targeted campaigns and collaborations that drove over 100% growth in visibility and doubled engagement, while improving content systems, timing, and team alignment through data-driven insights.
• Supported brand launches and growth phases through storytelling-led content, growing new communities to 300+ followers within the first month, and executing strategies that increased awareness by up to 80% and engagement by 30%.

Social Media Manager at Born Unique Down Syndrome Foundation (2023-01 – 2024-12)

Managed social media and campaigns across multiple brands, focusing on awareness, engagement, and community growth through structured content and coordinated execution.

• Delivered targeted campaigns and collaborations that drove over 100% growth in visibility and doubled engagement, while improving content systems, timing, and team alignment through data-driven insights.
• Supported brand launches and growth phases through storytelling-led content, growing new communities to 300+ followers within the first month, and executing strategies that increased awareness by up to 80% and engagement by 30%.

Social Media Manager at All Round Reports (2023-01 – 2023-12)

Managed social media and campaigns across multiple brands, focusing on awareness, engagement, and community growth through structured content and coordinated execution.

• Delivered targeted campaigns and collaborations that drove over 100% growth in visibility and doubled engagement, while improving content systems, timing, and team alignment through data-driven insights.
• Supported brand launches and growth phases through storytelling-led content, growing new communities to 300+ followers within the first month, and executing strategies that increased awareness by up to 80% and engagement by 30%.

B.Sc in Plant Science and Biotech – Rivers State University (2021-01 – 2024-12)