Muazzim Ibrahim

Result-driven and highly strategic FMCG Sales and Retail Operations professional with over 5 years of experience driving sales volume, managing inventory pipelines, and optimizing local distribution channels. Proven track record in Route-to-Market (RTM) execution, retail footprint expansion, and demand forecasting within the Kaduna market. Adept at leveraging point-of-sale data to identify product velocity trends, eliminate stockouts, and negotiate bulk distributor fulfillment.

Formally certified in Advanced Soft Skills, combining logistical precision with exceptional account management capabilities to hit aggressive revenue targets.

Floor Manager & Inventory Specialist at Furimane Stores (2021-01 – Present)

• Inventory Control & Stockkeeping: Oversee complete end-to-end warehouse and floor storehouse management, verifying the receiving, logging, and shelving of high-turnover consumer goods.
• Sales Execution & Reordering: Track fast-moving consumer product velocity metrics daily; coordinate directly with FMCG manufacturer representatives to place bulk reorders, negotiate trade terms, and optimize pricing margins.
• Data Auditing & Reconciliation: Conduct comprehensive weekly physical audits of storage units against digital sales ledgers, resolving variances and updating stock replenishment thresholds via spreadsheets.
• B2B Account Management: Supervise Point-of-Sale (POS) operations, handle complex product inquiries, and manage strategic sales relationships with local wholesale clients and institutions buying in bulk.

Assistant Marketing Research Analyst (Marketing Department) at Research Marketing Services (RMS) (2012-01 – 2013-12)

• Consumer & Channel Insight: Collected and evaluated extensive qualitative market data across Kaduna State to identify retail expansion opportunities for primary FMCG brands.
• Route-to-Market Reporting: Designed targeted market trend reports and competitive intelligence summaries to guide senior management in expanding product retail footprints.
• Survey Design: Structured retail-level questionnaires to track distributor satisfaction, product availability, and shelf space dominance.

Sales Executive (Sales Department) at Creative Mind Magazine (2009-01 – 2011-11)

• Revenue Generation: Identified and maximized corporate revenue streams by upselling and cross-selling premium distribution and advertising accounts, consistently meeting monthly targets.
• Strategic Pitches: Developed and delivered high-impact sales presentations and detailed commercial quotes to high-value prospective B2B clients.
• Compliance & Pricing: Aligned product selling prices and distributor margins with strict internal company guidelines to safeguard profitability.

B.A. in Archaeology – Ahmadu Bello University, Zaria (2014 – 2017)

Diploma in Accounting – Ahmadu Bello University, Zaria (2007 – 2008)

West African Senior School Certificate (WASSC) – Jinie College, Barnawa, Kaduna (2001 – 2006)