Najaatu Muhammad

Conversion-focused direct response copywriter with 2+ years of experience writing across websites, landing pages, sales pages, email sequences, and funnels. Combines strong buyer psychology with thorough audience research to craft messaging that resonates with target audiences and drives measurable response. Comfortable adapting to different brand voices, working across multiple projects simultaneously, and optimizing copy based on performance data.

Freelance Copywriter at Self employed (2024-01 – Present)

• Wrote homepage and website page copy for Abeni Mart, a Lagos-based virtual grocery delivery brand. Conducted audience research, adapted brand voice to a specific local market, and delivered copy approved without revisions in one draft
• Developed a conversion-focused email funnel for real estate agents, a 5-part sequence built to re-engage buyers who go silent after property showings, informed by buyer psychology and decision-stage research
• Ran a cold outreach campaign targeting real estate agents, achieved a 75% open rate across 400 emails, with follow-up sequences designed to move leads toward response
• Ran a cold outreach campaign targeting pest control companies, achieved an 87% open rate across 40 emails
• Researched audiences, competitors, and offers across all projects to inform messaging strategy and ensure copy aligned with marketing objectives
• Adapted tone, voice, and copy angle across different industries, audiences, and offer types

Lead Generation & Outreach Support at SaaS Founder (2025-07 – 2025-09)

• Secured this client through cold pitching, converting outreach into a paid foreign contract
• Managed and maintained a structured database of 30,000+ records to support outreach campaigns
• Segmented and cleaned datasets to improve targeting accuracy and outreach performance
• Conducted cold outreach campaigns to support lead generation efforts
• Tracked responses and maintained follow-up records to support campaign reporting

Program Participant – Administrative Track at ALX Africa (2024-07 – 2024-10)

• Completed intensive training in workflow management, communication, and operational support

Bachelor of Education in Guidance & Counseling – Ahmadu Bello University (2017-09 – 2023-12)