Nwachinemere Onwubiko

Versatile individual with experience in exploratory data analysis, data visualization, hypothesis testing, logistic regression, and machine learning models like Naive Bayes and decision trees.. Excellent understanding and proficiency of platforms for effective data analyses, including SQL, spreadsheets, Tableau, R and Python. Strong communication, business management, organizational and analytical skills. Interested in helping companies make sense and find solutions with data.

Digital Marketing Apex Lava Resources Limited November 2018 - March 2020, Lagos. Nigeria · Developed Digital Marketing Strategies; Creating and implementing comprehensive digital marketing strategies which improved online traffic by 15% aligned with business goals and target audience preferences for purchase and sales.

• Launched and managed PPC campaigns utilizing Google Ads and social media platforms, achieving a 35% increase in clickthrough rates and generating 5 million naira in additional revenue within six months.
• · Email Marketing Campaigns: Created and managed email marketing campaigns, including designing templates, writing compelling copy, segmenting audiences, and analyzing campaign performance which improve engagement and conversions by 30%.
• · Analytics and Reporting: Analyzed digital marketing metrics and performance data using tools like Google Analytics, Adobe Analytics, social media analytics platforms to track campaign effectiveness, identified trends, and optimized strategies.
• · Compliance and Ethics: Ensured digital marketing activities complied with relevant laws, regulations, and industry standards, including data privacy regulations and advertising guideline

M.Sc. Business Management

Baze University, Abuja.