Area Sales Manager - MoetHennessy(Global fine wines and spirits) - Edo & Delta state
(2025-03)
Managed a team of Sales Representatives and a team of Sales executives. Responsible for the sales operations and sales development of Edo & Delta state. Increased the market share of moethennessy portfolio within sales territory, while optimizing trade execution and ensuring market share and revenue growth on both ontrade and open market channels.
Successfully generated a quarterly revenue of 3billion in gross profits and also market execution and field activation Executive responsible operations, ensuring efficient coordination and achieving sales targets. Utilized market intelligence to drive revenue growth and also achieving sales targets in volume and also in Value respectively.
Area Sales Manager - Airtel Africa - Cross River, Nigeria
(2025-01 - 2025-03)
Managed a team of 4 market developers and 1 Field activation Executive. Responsible for the market development of keys business area (Akamkpa, Odukwani and Akpabvo area of calabar). Increased the market share of Airtel products within sales territory, while optimizing trade execution and ensuring Gross Ads, Red shop activation, Sites monitoring etc.
Successfully managed a team of Market developers and field activation Executive responsible operations, ensuring efficient coordination and achieving sales targets. Utilized market intelligence to drive revenue growth and accelerated market share within the assigned territory, contributing to a significant increase in Subc product market share by 20%.
- Implemented strategies to oversee and enhance secondary sales and trade execution, resulting in improved overall sales performance and increased profitability.
- Expanded Airtel market presence and enhanced brand visibility, increasing sales of SSO, RSO, infra growth and ensuring market development in sales territories and other key areas within the sales territory, paving the way for sustainable business growth.
- Demonstrated a track record of achieving and surpassing market share targets while consistently delivering exceptional results in driving Subc product sales and market penetration.
Customer Development Manager - SBC(Bottlers of Pepsi products) - Abuja, Metro., Nigeria
(2023-08 - 2025-01)
Managed Sbc distributor in the Metro area with a team of FSRs, achieving a 20% growth in market share for Subc products within sales territory, including Minna and Bida, while optimizing trade execution and ensuring secondary sales.
- Successfully managed a team of Field Sales Representatives (FSRs) responsible for Subc distributor operations in the Metro area, ensuring efficient coordination and achieving sales targets
- Utilized market intelligence to drive revenue growth and accelerated market share within the assigned territory, contributing to a significant increase in Subc product market share by 20%
- Implemented strategies to oversee and enhance secondary sales and trade execution, resulting in improved overall sales performance and increased profitability.
- Expanded market presence and enhanced brand visibility in Wuse market, Garki market, utako market, Maraba, Nyanya market and other key areas within the sales territory, paving the way for sustainable business growth.
- Demonstrated a track record of achieving and surpassing market share targets while consistently delivering exceptional results in driving Subc product sales and market penetration.
Customer Development Manager - SBC(Bottlers of pepsi products) - Niger State., Nigeria
(2023-03 - 2023-08)
Managed Sbc distributor in Niger State, increasing market share by 20% and implementing a master plan to boost sales from 50,000 to 80,000phc cases monthly while revitalizing dormant dealers in Bida, Minna, and Katagorah markets, leading to increased sales of Supankumado, Pepsi, and Teems.
- Successfully grew market share for Subc products by 20% within sales territory, which included Minna, Bida, and other areas, demonstrating a strong ability to drive market expansion and capture a larger customer base.
- Revived and reactivated five dormant dealers in Bida, Minna, and Katagorah markets, resulting in a substantial increase in sales for products such as Supankumado, Pepsi, and Teems, showcasing a talent for revitalizing business relationships.
- Developed a comprehensive understanding of the Northern market business landscape and formulated a strategic master plan that led to a remarkable increase in monthly sales, from 50,000phc cases to 80,000phc cases, demonstrating strategic thinking and business acumen.
- Demonstrated strong leadership in managing Subc distributors in Niger State, ensuring efficient operations, market intelligence gathering, and a focus on selling profitable products to maximize revenue growth.
- Played a key role in the creation of revenue growth and the acceleration of market share for Subc products by implementing effective market strategies, ultimately enhancing the company's competitiveness and profitability.
Distributor Manager (Route to Market) - Coca-Cola Hbc - Onitsha Anambra state
(2021-06 - 2023-01)
Successfully grew territory volume from 20,000phc cases to 60,000phc cases, generating an average monthly revenue of 100 million. Demonstrated leadership by developing and promoting 8 business developers, while also achieving 100% penetration for new products in the first month.
- Represented the Commercial Manager in regional sales reviews and acted in the Commercial Manager's capacity during her absence. Maintained and sustained good relationships across all departments, including Transportation and Warehouse, contributing to a positive and cohesive work environment.
- Successfully launched new products, NBC Ginger and Zobo pet, achieving 100% penetration in the first month in the territory. Drove revenue through an effective sales strategy and corrected profit loss areas.
- Implemented strategic plans and contributed to the evaluation and analysis of business objectives. Streamlined operational processes, increasing productivity, and traceability. Controlled inventory transactions to align with demand forecasts and reduce costs.
- Developed a team of 8 Business Developers, facilitating their promotion to higher responsibilities within a year, both internally and externally. Implemented enhanced employee evaluation processes and boosted team performance to meet department targets.
- Successfully grew territory volume from 20,000phc cases to 60,000phc cases within 12 months, increasing monthly business revenue to an average of 100 million. Achieved 100% penetration for leading brands like Red KBI, Monster Energy, and 5alive pulpy across both direct and indirect outlets.
Sales Representative - Coca-Cola Hbc - Agbor Delta state
(2014-09 - 2021-06)
Created and delivered professional sales presentations and seminars, exceeding monthly sales goals by boosting brand awareness, increasing sales, and enrolling new clients in a retail environment.
- Created and delivered professional sales presentations and seminars, effectively showcasing product features and competitive advantages, resulting in increased customer engagement and product understanding.
- Met with existing customers and prospects, understanding their unique business needs and recommending optimal solutions, leading to improved client satisfaction and retention.
- Successfully boosted brand awareness through the implementation of promotional campaigns and strategic sales tactics, contributing to territory development and exceeding new account acquisition goals within a single sales cycle.
- Increased sales revenue by providing expert advice on purchases and promoting additional products, resulting in improved customer satisfaction and upselling opportunities.
- Consistently achieved monthly sales goals by effectively promoting product benefits and enrolling new clients, showcasing a strong track record of meeting and exceeding sales targets.
Business Developer - Coca-Cola Hbc - Benin City
(2012-02 - 2014-09)
Implemented effective marketing and sales strategies, increasing company revenue by 15%. Conducted outreach to potential customers, resulting in a 20% growth in product and service purchases from existing clients.
- Devised and executed highly effective marketing and sales strategies, resulting in a significant increase in revenue and market share.
- Successfully reached out to potential customers through various channels, including telephone, email, and in-person inquiries, leading to a substantial expansion of the customer base.
- Played a key role in enhancing executive decision-making by consistently completing and submitting detailed monthly and yearly reports, providing critical insights and data for informed choices.
- Collaborated with existing customers to identify their needs and preferences, resulting in a notable increase in product and service purchases and customer satisfaction.
- Proactively identified and pursued valuable business opportunities, contributing to the generation of new company revenue and significant improvements in the bottom-line profit margins.
